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Breaking the language barrier through the multilingual SMS

By Rajdip Gupta – MD & Group CEO

June 12, 2018
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Language is an expression which allows individuals to exchange ideas, thoughts or feelings; verbally, symbolically and in written. However, people’s expression or approach towards things reflects the nuances that are followed in the region they reside in. Regions like Asia, Africa, and Europe etc. are dominated by multi language speaking nations with diverse cultures & outlooks.

This diversity compels brands / enterprises to devise smart communication strategies to market their products and services to their target customers. Hence choosing the right language to comprehend and interpret a message in the correct manner becomes imperative. For e.g. English, a universal business language is widely used by enterprises / brands in their global marketing campaigns.However, one needs to understand that certain countries are multilingual. It would be wise to choose a local language to communicate a message, to ensure it is understood correctly.

You can’t expect a reaction to English messages from customers located in some deep pocket of the aforementioned locations. As English is not their first language, the message will not attract their attention.

Unicode is a panacea to break the language barrier through multilingual messaging. Unicode allows you to write text messages using any language in present use. Route Mobile uses the Unicode to encode any character outside the GSM alphabet/GSM character set (latin chars, special chars, digits). It is done using Unicode standard. Additionally, our APIs provide support to relay messages extended due to Unicode encoding. These messages are transmitted as multiple concatenated SMS messages. Most smartphones support the Unicode character set while the set can be downloaded for those that don’t.

Multilanguage feature in SMS marketing campaigns helps organisations to tailor communications in the preferred language of their target audience. In addition to lending a personalised touch, preferential language communication brings customers closer to the brand.

Let’s take a look at some other key benefits of multilingual messaging:

  • Personalisation: Multilingual SMS can add to a high degree of personalisation with the choice of preferred language.

  • Effective communication: Enterprise / brand can effectively communicate without losing the core intent of the message.

  • Improves interaction: Customers can respond to your messages. This comes in handy during surveys and other feedback-based communication. Route Mobile provides 2-Way messaging, a product that supports multilingual messaging.

  • Brand connect:Communicating in the customer’s language helps them to connect with and develop an intrinsic trust in the brand.

  • Widens customer base: Expands your business and product reach as customers are more likely to read messages that don’t need translating using a dictionary.

Route Mobile offers multilingual support for all its messaging products. The messaging platform is highly customizable, automated, available both on-premise / cloud and easily integrates with your business applications to send your messages across the globe in real time.

Our global experts can address individual requirements and challenges, and deliver a robust solution to cost-effectively manage campaigns and evaluate results with real-time tracking and analytics.

Harness the power of multilingual messaging to engage your target audience right now! Write to us today for more details at marketing@routemobile.com

Language is an expression which allows individuals to exchange ideas, thoughts or feelings; verbally, symbolically and in written. However, people’s expression or approach towards things reflects the nuances that are followed in the region they reside in. Regions like Asia, Africa, and Europe etc. are dominated by multi language speaking nations with diverse cultures & outlooks.