What is CPaaS and why should enterprises adopt it?

Key Highlights

  • Evolving world of Cloud Communications
  • What is CPaaS?
  • Reasons to adopt CPaaS
  • Closing thoughts

The rise of cloud computing has given birth to an entire industry of cloud-based communication services, which help enterprises connect directly with customers. These services also help enterprises promote their products and services without any hassle while staying on par with the rapidly evolving world of communication.

In this highly convergent world, customers increasingly demand consistent personalized communication that preferably comes in as many channels as possible. With that was born the need for Communication Platform as a Service (CPaaS). CPaas empowers organizations to cater to this demand by providing fully managed platforms on which companies can build applications seamlessly!

What is CPaaS?

Communication Platform as a Service (CPaaS), is a cloud-based platform that allows developers to focus on building their applications and helps them to add real-time communication channels. It offers a complete development framework, that includes, software tools, standards-based application programming interfaces (APIs), sample code, and pre-built applications. It essentially enables seamless integration of voice, messaging, video, etc. into one software, through APIs.

Being a cloud communication platform, CPaaS is primarily focused on enriching customer communication channels. With the help of APIs, CPaaS allows businesses to merge the reliability and back-end of proven communication services with its exclusive customer applications. Along with this, the platform providers also provide support and product documentation to help developers throughout the development process. Here, chat, voice, and video capabilities can be embedded into customer-facing applications.

For example, if an enterprise wishes to connect with customers and integrate messaging platforms like Facebook, Viber, WhatsApp, Skype, by simply integrating CPaaS, developers can programme the entire breadth of real-time, cloud-based communications platforms into their own applications and give customers the best experience available.

In a nutshell, CPaaS changes the way businesses and customers communicate with each other and delivers an easier, faster, and more economical way for businesses to build better customer experiences.

Reasons to choose CPaaS:

CPaaS helps businesses to increase productivity and efficiency by streamlining the communications and gaining deep insight into the content. With CPaaS, you get the opportunity to embed real-time communication tools, analytics, and other essentials into your existing technology.

Here is why you must choose CPaaS for your Enterprise!

Saves cost:

You can now benefit from enormous cost savings and allocate your business resources to run other operations. CPaaS allows a single API to enable your enterprise to reach a new level of agility by adding the channels as per your convenience and without extensive development work and investment.

With this, you can significantly cut down on the number of separate systems needed, and save the cost that would earlier be needed for building, maintaining, and upgrading numerous pieces of hardware.

Easy to integrate:

In this world of emerging technology, consumers expect businesses to be available at all times and adapt to their preferences. CPaaS makes it much easier and feasible to integrate communication features into your app, connecting directly to consumers. Here, you do not need to replace your existing system entirely in order to add a new channel of communication because your developers can easily integrate their systems with the cloud-based platform and quickly deploy their finished enterprise-grade products.

Easy to analyse:

CPaaS helps to take your business intelligence to the next level and provide the best customer experience with the help of the automatic scaling of APIs. It also provides real-time analytics that can be accessed easily in one place through a highly user-friendly dashboard. With this, you can easily view the real-time data, concurrently analyze the report and make smart data-driven decisions which eventually enable your business to grow as per the market demand.

Improves global reach:

Since CPaaS is a cloud communication platform, it gives immediate access to hundreds of carriers across the globe and helps your enterprise increase global reach. With CPaaS, you can communicate with your customers in the local language and can take a customer-centric approach that is tailor-made for each audience. In short, CPaaS skips all the hurdles and empowers global enterprises to provide local experience.

Enhances customer Experience:

Today when it comes to ‘experience’, customers expect more from companies than ever. They want to be able to communicate easily with businesses, using the channel of their choice and CPaaS allows you to fulfil this expectation!

Closing thoughts:

CPaaS not only gives you the freedom and assurance to connect new tools to your existing technology but also is being considered by various enterprises as the progression from Unified Communications as a Service (UCaaS).

According to recent research, it is predicted that the CPaaS market size can reach up to $17.2 Billion by 2023 and this consistent growth of the CPaaS market proves that communication trends are constantly changing, and new technology is emerging at a rapid pace.

With this, the world of convenient and contextual communications will soon become the norm and not the exception, as CPaaS has notably achieved market acceptance with both its market size and its growth rate.