How have acquisitions helped you in growing your business?

Acquisitions have definitely helped us to grow our business. They complement our offerings. Be it technology or the domain expertise we have both. We have made strategic acquisitions to strengthen our presence in markets globally as well as to offer a wider set of products and services to our customers. We acquired 365squared – a European headquartered company which operates in SMS filtering, analytics and monetization. The acquisition was in line with our goal of inorganic growth to expand our offering to a broader set of customers. Route Mobile has integrated 365squared’s SMS firewall services for its existing and new clients. The enhanced firewall service provides protection against malicious attacks, unsolicited SMS and fraud. The acquisition of Cellent Technologies helped us to offer differentiated products and services to the marketplace. Further, it has helped in expanding our presence in the A2P messaging business in the Middle East and Africa. The acquisition of Call2Connect was in line with our goal of providing BPO services. With the addition of tCall2Connect, we were able to offer our customers with the entire spectrum of BPO services across all our centres, including call centre services that include voice and non-voice processes, consulting for business support services, collection management services and campaign management activities.

Are you looking at more acquisitions?

With strategic acquisitions, we intend to increase the scale of our operations, access new clients and enter high-growth geographies in a cost-effective manner. We also intend to expand our existing offerings to include more operator-related product offerings.

A missed call can work with different types of numbers, including direct inward dialing numbers, virtual mobile numbers and toll-free numbers

Enterprises yearn for simplicity in their communication and want to directly reach their targeted audience at a minimal cost. Enterprises are always looking at reaching a wider audience than before, provide personalised communication, easily integrate with existing systems and present data to derive actionable insights in marketing campaigns.

A missed call is a simple way to directly communicate with customers, capture customer information without any additional costs incurred by the customers and assists in generating genuine leads. A missed call campaign can easily integrate with existing systems, such as IVR, email or SMS. It can be followed by an SMS as a response to a missed call or combined with IVR to receive feedback, registration, product information, undertake market surveys, to share customised content with your target audience. A missed call can do much more:

Rajdipkumar Gupta, MD and Group CEO of Route Mobile Limited says, “A missed call can work with different types of numbers, including direct inward dialing numbers, virtual mobile numbers and toll-free numbers.”

Validation and Verification: A missed call alert works perfectly for customer verification. Customers can simply verify their phone number by giving a missed call on a mobile number.

Opt-in/out: If one is unsure about the kind of updates a customer would like, one can ask them to opt out or opt in according to their preference using missed calls. Opt-ins ensure zero spam registrations and save time and effort.

Quality Lead generation: It works perfectly for people in rural areas or small towns who do not have complete access to the Internet. A mobile phone is the best way for the audience to reach out to the brand. One can never miss a lead by including the virtual number in all communication campaigns. Businesses can get customer data in real time.

Collect Data (Voting and Feedback): Missed call is one of the best ways to collect data about products and services. Companies can compare the performances of different products or services directly from the end users by using the Missed call service.

Quick Integration with Analytic tools: Missed call solutions easily sync with custom analytics tools, such as CRM and Google Analytics to name a few. Getting insights and capturing specific user journeys with a reporting interface is easy with missed call solutions.

Maximum Reach: Since giving a missed call doesn’t cost anything to the end user, the companies have the opportunity to get the inputs from every customer. The probability of response or feedback increases if the company uses Missed call as an option. A missed call can be highly impactful, when combined with other platforms like IVR, outbound calls, emails and SMS for integrated communication campaigns. It is a reliable solution, where one can provide a Call-to-Action option with the highest engagement rate.

Published in Five reasons why Enterprises prefer a Missed Call campaign over other types