This online job portal company integrated Route Mobile’s WhatsApp Business API into its platform to improve customer engagement and provide real-time chat support.

About the organisation

WorkIndia provides Blue and Grey Collar Recruitment services which help employers to connect with the right employees. Jobs offered are for retailers, accountants, bank officers, BPO, and delivery jobs. The company was founded in the year 2015 and it shifted its headquarters from Mumbai to Bangalore in 2019. Their mobile application makes the job application process easier just with a single click. This online job portal company integrated Route Mobile’s WhatsApp Business API into its platform to improve customer engagement and provide real-time chat support.

Challenges faced

Gone are the days, when recruiters used to take face-to-face interactions and now online recruitment is the way forward. Due to the COVID restrictions, it was not possible for candidates to visit offices physically so it was necessary for brands to look for new channels of communication to cover different stages of the recruitment funnel.

Outcomes of #RouteItRight methodology

  • 2 lakh candidates were connected daily with 95% handset delivery
  • 2% conversions on WhatsApp Business Platform

About Route Mobile Limited

Founded in 2004, Route Mobile is one of the leading Cloud Communications Platform service provider offering Communication Platform as a Service (CPaaS) solutions that caters to enterprises and OTT players (streaming media service) to improve their customer interaction & enhance customer engagement.

Route Mobile’s communications platform comes with a unified API that includes wide range of products & services for diverse set of industries.

Route Mobile through its acquired company 365squared caters to telecom operators by providing them firewall, analytics & monetization solutions & Call2Connect offers world-class customer support solutions, back office & consultancy services as well.

Published in cxotoday –
WorkIndia Improved Customer Engagement with WhatsApp Business Platform