In today’s highly technology-driven world, connecting with your customers via more than one platform is not only essential but also one of the major driving forces for today’s enterprises. Understanding this requirement, Route Mobile Limited (“Route Mobile”), a cloud-communication platform service provider, has developed ‘Omnichannel Platform’, an offering for enterprise customers. ‘Omnichannel Platform’ is an all-in-one API network solution that offers multiple advantages to its customers. As a single platform, it allows enterprises from various domains such as banks, insurance, e-commerce portals, cab service providers, travel & tourism and airlines to communicate with end-users with the help of multiple channels minus the technical complexity associated with multi-channel messaging services.

As a single API solution, Omnichannel Platform incorporates all existing communication modes such as SMS, emails, voice & OTT channels, allowing enterprises to reach their customers on both traditional and OTT platforms. It has been designed to address some of the key challenges faced in the communications industry today such as hindrances associated with multi-API management, absence of inter-channel links, additional development time, and issues pertaining to documentation, invoicing, and reporting. Along with hyper-personalization of the content, it can also reduce the time to market, enriches data analytics, ensure easy integration, reduce dependency on multi-channel APIs, and maximize user engagement.

Rajdipkumar Gupta, MD and group CEO – Route Mobile, said “Omnichannel Platform is a technology that has been designed to address several needs for today’s businesses. Enterprises such as banks, airlines, and cab service providers need cost-effective, simple and intelligent solutions to maximize customer engagement and Omnichannel Platform offers just that. We will be presenting a demonstration of this platform at MWC Barcelona and I am very excited to showcase features of this all-in-one solution.”

About Route Mobile Limited

Established in 2004, Route Mobile Limited is among the leading cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). The portfolio comprises of smart solutions in messaging, voice, email, SMS filtering, analytics and monetization. Route Mobile Limited offers a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom. Route Mobile Limited is headquartered in Mumbai, India with a global presence in the Asia Pacific, Middle East, Africa, Europe and North America.

Disclaimer:

Route Mobile Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a Draft Red Herring Prospectus with Securities and Exchange Board of India (“SEBI”). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in, BSE at www.bseindia.com, NSE at www.nseindia.com and BRLMs at www.motilaloswalgroup.com, www.idbicapital.com and www.yesinvest.in, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Draft Red Herring Prospectus, including the section titled “Risk Factors”.

The Equity Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (“Securities Act”) or any state securities laws in the United States and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) in the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the U.S. Securities Act, “Rule 144A”) in reliance on the exemption from registration requirements of the Securities Act provided by Rule 144A, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act. Prospective purchasers are hereby notified that the seller of the Equity Shares may be relying on the exemption from the registration requirements of the Securities Act provided by Rule 144A. There will be no public offering of the Equity Shares in the United States.

Published in Deccan Chronicle: Route Mobile launches Omnichannel Platform
Published in The Asian Age: Route Mobile launches Omnichannel Platform

For further enquiries, please contact:

Tanmay Ayare
Global Head – Marketing & Communication
tanmay@routemobile.com media@routemobile.com +91-22-40337676