Mumbai, 01 July, 2019

RML is among the leading cloud communications platform service providers to enterprises, over-the-top (“OTT”) players and mobile network operators, has partnered with AFS, the MENA region’s leading payment solutions provider and FinTech enabler. Under the partnership, RML will offer SMS, OTP and messaging solutions to all banking-related operations for AFS and its clients, embedding a seamless customer engagement technology in the market. RML’s portfolio comprises messaging, Rich Communication Services, OTT business messaging, voice, email and SMS filtering, omni-channel communication, analytics and monetization.

With this association, RML consolidates its position as the leading banking and financial communications services provider for the MENA region. RML offer a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom.

Speaking on the partnership Mr. Rajdipkumar Gupta, MD and Group CEO, Route Mobile said, “Being a partner with AFS for the MENA region is a testament to our value in services. Our technology has always been innovative and provided benefit to our customers and their clients. We adhere to security and safety as a company and we look forward to serving the new landscape.”

Mr. B Chandrasekhar, Chief Executive Officer of AFS said: “We are delighted to partner with Route Mobile for the introduction of their innovative and secure customer engagement capabilities to the market. AFS is committed to entering into partnerships of choice to provide our clients with the solutions of choice. The partnership between Route Mobile and AFS represents a breakthrough for communications and customer engagement solutions in the Middle East and North Africa.”

Serving over 75 clients across the financial sector in more than 21 countries, AFS offers innovative and end-to-end payment services and solutions that span card processing, merchant acquiring, FinTech and a state-of-the-art value-added services suite. AFS is owned by 37 banks and financial institutions and regulated by the Central Bank of Bahrain with offices and data centers in Bahrain, UAE and Oman.

About Route Mobile Limited

Established in 2004, Route Mobile Limited is among the leading cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). The portfolio comprises of smart solutions in messaging, voice, email, SMS filtering, analytics and monetization. Route Mobile Limited offers a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom. Route Mobile Limited is headquartered in Mumbai, India with a global presence in the Asia Pacific, Middle East, Africa, Europe and North America.

Disclaimer:

Route Mobile Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a Draft Red Herring Prospectus with Securities and Exchange Board of India (“SEBI”). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in, BSE at www.bseindia.com, NSE at www.nseindia.com and BRLMs at www.motilaloswalgroup.com, www.idbicapital.com and www.yesinvest.in, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Draft Red Herring Prospectus, including the section titled “Risk Factors”.

The Equity Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (“Securities Act”) or any state securities laws in the United States and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) in the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the U.S. Securities Act, “Rule 144A”) in reliance on the exemption from registration requirements of the Securities Act provided by Rule 144A, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act. Prospective purchasers are hereby notified that the seller of the Equity Shares may be relying on the exemption from the registration requirements of the Securities Act provided by Rule 144A. There will be no public offering of the Equity Shares in the United States.

Published in Business Standard: Route Mobile Limited has collaborated with Arab Financials Services for the Middle East and North Africa Region

For further enquiries, please contact:

Tanmay Ayare
Global Head – Marketing & Communication
tanmay@routemobile.com media@routemobile.com +91-22-40337676

About AFS:

Established in 1984, Arab Financial Services (AFS) is the MEA region’s leading payment solutions provider and FinTech enabler. Serving over 75 clients across the financial sector in more than 21 countries, AFS is owned by 37 banks and financial institutions and regulated by the Central Bank of Bahrain. The company offers innovative and end-to-end payment services and solutions that span card processing, merchant acquiring, FinTech and a state-of-the-art value-added services suite. AFS has offices and data centers in Bahrain, UAE and Oman, and was the first processor in the region to become Payment Card Industry Data Security Standard (PCI DSS) 3.2 certified. Recipient of several global awards, AFS has most recently been recognized as of ‘The Most Innovative FinTech Solution Provider 2018’ at the GCC Enterprise Awards 2018 and ‘Best Payment Service Provider – Bahrain 2017’ by Global Banking and Finance Review.

For further information visit www.afs.com.bh

Media enquiries about AFS and its subsidiary companies can be directed to:
Azza Mubarak Matar
Head of Corporate Communication
pr@afs.com.bh +973 1729 9711 / 3840 7611