Mumbai, 18 August 2023

Route Mobile Limited (“Route Mobile”), a leading CPaaS company, has entered into an exclusive partnership with Vodafone Idea Limited (“VIL”) to deploy and implement its suite of end-to-end A2P monetization solutions, for all A2P SMS traffic on the VIL network (including erstwhile Vodafone and Idea networks).

As part of this arrangement, Route Mobile will provide comprehensive A2P monetization solutions to VIL by deploying its Artificial Intelligence/Machine Learning (AI/ML) driven analytical firewall solution, an SMS Hub on the VIL network, and aggregating international A2P SMS traffic on the VIL network.

Rajdipkumar Gupta, Managing Director & Group CEO, Route Mobile, said, “I am delighted about this partnership. VIL is an important operator in the country and our firewall solution will further help them protect their customers against Spam and Phishing. We are honored and extremely pleased to build on our relationship with the erstwhile Idea Cellular team, and re-engage with the expanded Vodafone Idea family to offer our comprehensive solution suite for their network. This partnership also signifies Route Mobile’s global connectivity and full spectrum of CPaaS capabilities. I am proud of our team who made this happen”.

Route Mobile has deployed its firewall solutions for several Mobile Network Operators (“MNOs”) across the globe, and VIL stands to benefit from the revenue maximization delivered by these solutions. Route Mobile’s A2P SMS firewall enables MNOs to safeguard their customers from unwanted and malicious messages, with innovative, real-time traffic analysis and detection solutions. The solution leverages proprietary message simulators, traffic analysis and forecasting tools, business intelligence, data analysis and intelligence databases to offer effective blocking of illegitimate grey route traffic and monetization of A2P SMS traffic on the network.

The erstwhile Idea Cellular network was leveraging Route Mobile’s firewall solutions (till April 2022) to identify, block and optimally monetize grey route traffic on its network. Under the new engagement, Route Mobile’s solutions will be deployed across the entire Vodafone Idea network on an exclusive basis.

VIL is one of the world’s largest telecommunications network operators. In addition to the firewall solutions, VIL will also leverage Route Mobile’s robust, scalable and reliable CPaaS platform, to effectively and efficiently process aggregated international A2P SMS traffic on its network. This end-to-end exclusive relationship will drive significant value for both partners.

About Route Mobile Limited ( BSE: 543228; NSE: ROUTE)

Established in 2004, Route Mobile Limited (“RML”) is a cloud communications platform service provider catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNOs). RML’s portfolio comprises solutions in Business Messaging, Voice, Email, SMS filtering, analytics, and monetization. RML has a diverse enterprise client base across various industries, including social media companies, banks and financial institutions, e-commerce entities, and travel aggregators. RML is headquartered in Mumbai, India, with a global presence in Asia Pacific, the Middle East, Africa, Europe, and the Americas.

Additional Resources

For more information, contact:

Mr. Sumit Zawar
Email :
Tel: +91-22-40337676