FTEU Short Code
FTEU Short Code = More Engagement + Easy Authentication + Better Reach
Open a whole new world of engagement opportunities with your customers.
With FTEU two-way SMS, brands can provide a next-level, seamless experience to their consumers by responding to any questions or requests via SMS or even go the extra mile and drive conversions through two-way SMS marketing campaigns.
Get StartedFeatures & Benefits of FTEU Short Code
Product Trivia
5 billion people globally i.e 65% of the world’s population, send and receive SMS messages
How FTEU Short Code Works?
FTEU Short Code: Use Cases
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FAQs on FTEU Short Code
An ‘SMS based Free to End User (FTEU) Short Code’ is a 5-digit number, which can be used by enterprises to automate their operational process to reduce their “opex” and operate text message marketing campaigns to improve the “ROI”. It is an enhanced 2-way messaging service where customers have to send a keyword to an Enterprise’s FTEU Short Code, to opt in to their promotional campaigns or to interact with the Enterprise. Enterprise’s then can send these opted-in subscribers personalized SMS messages.
Free for End Customer
As the name suggests it is free for End users, hence any user irrespective his/her mobile tariff plan is able to send SMS. This makes Enterprises more approachable by the Customer.
Reduced “OPEX”
With the help of this service Enterprises can automate their various call center operations which involve risk of human error.
Customer Feedback
It has an on the fly schema which enables Enterprises to set up customer feedback on the go, to drive customer retention.
Marketing ROI
Enterprise can drive incremental engagement or lead generation activities by running two-way marketing campaigns, which increases the efficiency of the campaign, resulting in enhanced ROI, Higher brand recognition by consumers. This makes the solution economical for the Enterprise as it reduces their per CPL & CPA.
Collecting (and acting on) customer satisfaction survey responses.
FTEU Two-way SMS for customer satisfaction measurement is something you might have already heard of, but we’re talking about a use case with a spin. By combining Route Mobile’s marketing automation features with the collected consumer response, you can act on the responses you gather. Here’s a simple how-to:
Insurance companies do consumer verification by calling them individually, to validate their Name, Age, DOB, Policy taken, Premium Plan, Premium start date and maturity date. Insurance can send Bulk SMS to all the newly onboarded consumers with all the details mentioned in above point, asking them to respond “YES” if the information is correct or respond “NO” if the Information is incorrect to FTEU Number “55757-XXX”.
Running special contests with an SMS opt-in
With an astounding 75%-80% open rate and over 14% average click-through rates, SMS is a channel with great potential for driving customer engagement. Now, with FTEU two-way SMS available, Enterprises can take it one step further and not only incentivize the recipients to click-through to their web page but also engage them in special contests. As an example, you could try running an SMS campaign to a specific audience segment, inviting them to respond and participate in a special giveaway contest.
Collecting extra data to empower segmentation
Two-way SMS messaging opens up the opportunities to ask your consumers basically anything. The smart way, of course, is to ask them for information that you could later act on, as in the example KYC Updation, to send them personalized Loan offers based on their CIBIL Score.
Interaction with an FTEU Short Code can be business initiated or Customer Initiated. To interact with an SMS short code, a customer must first compose a new text message on their phone that includes the appropriate Keyword and send it to the brand’s SMS short number. With this service, brands can provide an SMS live-chatbot to engage with their customers.