As the world becomes increasingly digitized, the report highlights key trends that will shape the future of digital communications
Brussels – 3 March 2025A new report from Proximus Global – the leading global digital communications company combining the strengths of BICS, Telesign and Route Mobile – sets out the organization’s vision for the opportunities and risks that will define global digital communications in 2025. The Digital Communications Predictions Report – Trends to Watch in 2025, highlights some key areas and opportunities for enterprises and operators in the coming months.
Rise of the eSIM
One of the biggest trends featured is the rise of eSIM technology. The number of IoT devices worldwide is projected to nearly double to over 32.1 billion by 2030. In the consumer space, this is being driven by the rise of ‘Travel eSIM’ offerings for cheaper international connectivity. Meanwhile, in the IoT space, new standards like the GSMA’s SGP.32 coming in 2025 will make eSIMs far easier to implement for industries like manufacturing and logistics.
Rajdip Gupta, Business Lead, Proximus Global said: “We are witnessing a significant shift as eSIM technology redefines connectivity, empowering enterprises and global travellers alike. In both cases, the rapid adoption of eSIM is set to drive significant growth and fuel fierce competition across supporting ecosystems. Expect to see growth in new business models like travel eSIM enablers and IoT eSIM orchestrators this year.”
AI is rewriting the rules of customer engagement
The report also highlights the impact generative AI is having on customer engagement. According to Deloitte, 80% of business leaders expect gen AI to drive significant transformation in their industries in the next three years. As businesses seek to move beyond static interactions, AI-driven tools are enabling a blend of automation with the human touch to deliver personalized, real-time communication. Enhanced by rich media capabilities, this trend is expected to streamline workflows and elevate the customer experience.
Milind Pathak, Chief Corporate Marketing Officer, Proximus Global says: “Generative AI is transforming how brands connect with their customers, driving unprecedented levels of engagement and operational efficiency. However, consumers are increasingly aware of the risks posed by potential misuse of technology by bad actors. To maintain trust, businesses must prioritize secure, privacy-centric engagement strategies, ensuring confidence in their digital communications remains unshaken.”
Trust as the #1 currency
The increasing value of trust in digital communications is a key theme in the report. In an era marked by increasing digital complexity, trust is now a critical currency. Consumers are more vigilant than ever about data security and privacy, making it crucial for brands to prioritize protection measures. According to Accenture, 62% of people say that trust is an essential factor when choosing a brand, so security is becoming a key differentiator for customer loyalty.
Gupta also adds: “While trust has always been essential, it’s quickly becoming the unseen currency of business. With rising consumer fear and anxiety around digital fraud year-over-year, getting this right will be critical in 2025.”
With digital communications evolving rapidly, Proximus Global’s report urges industry stakeholders to prepare for a future where connectivity, customer engagement, and security are deeply interwoven. The report offers actionable insights to help businesses navigate the ever-dynamic landscape of global connectivity in 2025.
For further details and to explore the full report, please visit the full report here.
About Proximus Global
Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivalled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle. Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalized omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honour our commitment to connect, protect and engage everyone, everywhere.
For more information visit the Proximus Global website
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