What is Analytics?

Analytics in a very general sense means discovering or interpreting or studying of meaningful patterns in data. The analysed information becomes key to measure and track your business activities, understand leads and prospects, and improve processes.

Route Mobile enables its consumers, from small and medium enterprises to large scale enterprises to get accurate and useful insights. Every enterprise want’s to engage with prospective customers and re-engage with existing customers. Insightful data can help in devising focused approach for all audience groups. Analytics also allows customers to improve their work flow, engagement mechanism and improved creatives and funnels to achieve their goals. Route Mobile provides list segmentation, engagement metrics and lets enterprises maintain highly responsive lists and send out targeted messages.