WhatsApp business platformhas gained a lot of popularity as it helps in exploring different platforms in advertising for your business in a simplified manner. It is important to find new avenues in marketing your business in reaching out to audiences. WhatsApp business platforms provide businesses with the right opportunity to connect effectively with all customers.
If you are making an eCommerce website for your business you will find it quite difficult to use WhatsApp to boost all your sales. The platform has seen a massive surge in popularity with more than 1.6 billion active users and is one of the most popular mobile messaging platforms in the world.
Aside from messaging, it is possible to generate great sales with the help of WhatsApp, but it’s important to know how to use it more effectively.
Why should you use WhatsApp for Business in your marketing?
There are more than 60 billion messages that are being sent across the WhatsApp platform every day and your target customers might be using it as well. More than 67% of users choose to connect with businesses through chat and more than 42% of smartphone users have been using 18-29 messaging apps. Source: Business on Bot.
WhatsApp is an ideal platform if you want to reach out to a younger audience and instant messages offer better engagement rates. It is estimated that more than 98% of all messages are opened and read and more than 90% of messages are received as soon as they are received.
Here are seven practical tips that can help boost your sales with the help of WhatsApp
Having an official WhatsApp Number with a WhatsApp Business API
It is recommended that you get a different number that you use for business purposes only. It is important to know that the number you provide is for product sharing or communications with the help of prospective customers.
The main reason that you will be sharing this number with a lot of different buyers is that it helps keep both your professional and personal activities separate.
Using the WhatsApp Web version
You can always use WhatsApp web which serves as an important extension for accessing your app’s account from your PC. It is important to connect your mobile app to your desktop or laptop and it will be required to scan a QR code in accessing the WhatsApp web page.
It is important to connect your WiFi network in cutting down your data plan usage apart from having greater app stability. The biggest WhatsApp web version perks are that you or the person that you have been assigned to makes sales on the app or sends a message with the help of a computer.
You can avoid the various types of common typing mistakes that also makes it easy for customers to access various business channels while sending out messages to all customers.
Sharing a direct link to your store
Once you have an official number, the next most important thing that you need is to start selling to people that you know on a personal level. You can set up a product link, come up with a unique shopping group, add contacts and start sharing your links. Next, the most important steps are to embed a link with a catchy line and store your data below it.
Successfully promoting your business on WhatsApp
WhatsApp Business is one of the best promotional platforms that has a plethora of untapped potential and you can send promotional and informational content with the help of the Broadcast feature. You should always remember that you do not breach their privacy.
It is important to stay rest assured that you are targeting the right interested leads and you will only get their number if they are interested in what you have to offer. With the help of the “Status” feature, it is possible to share details and information about the different types of promotions and flash sales that you can make with the help of WhatsApp Business. It is one of the best ways of boosting conversions in terms of using the messaging platform.
Earning greater user loyalty
Group lists on WhatsApp have garnered great loyalty than other groups that are existing on social media and brand personas have developed a greater rapport with all their followers. It is possible to reinforce tools like push notifications, broadcast lists, and group chats.
Taking your customer support to a higher level
Even though WhatsApp is mostly designed for mobile devices it is also very compatible with the desktop version. It is possible to use it along with other desktop apps and it acts as a great tool for creating robust customer support. Customers can reach out to you directly and you can offer them instant answers! The process is quite simple and straightforward and you can simply go to the web app website, scan the QR code, and just after a few instructions, you are already on the platform.
In conclusion, there are a vast variety of opportunities in promoting businesses and products on WhatsApp. Routemobile can help you can engage your WhatsApp followers which can help with expanding the market reach of all businesses.
Get in touch with our experts for a free consultation and discover the best opportunities to simplify and exemplify communications for your business. You can also write to us at marketing@routemobile.com.
