About the organisation

It is one of India’s largest insurance aggregators catering to requirements of over 12 million customers across life and general insurance products. It occupies a dominant position in online insurance with over 90% market share amongst aggregators and 33% market share of all new online insurance sales in the country.

Exclusive and unique Acculync® provides detailed actionable reports and smart API integration to an insurance aggregator

Here is an insight on how we collaborated with one of the leading insurance aggregators and enabled it to #RouteItRight by enriching its customer communications using our product Acculync

Challenges Faced

The client wanted to reach out to customers through updates and engagement campaigns. They needed shortened hyperlinks that would lead customers to specific web pages where appropriate product details are presented to the customer.


Scripted the success story by

Enabling the client to reach out to customers with latest updates and engagement campaigns.

  • Redirecting customers to the client’s website.
  • Reporting – click time, handset, OS type, longitude, latitude, message content, message length.

Outcomes of #RouteItRight methodology

  • Detailed reporting and analytics to provide deep customer insights to the respective client.
  • Captured information of the customer including type of handset and operating system.
  • Captured location details – circle in which the user’s SIM is registered, latitude and longitude.
  • Provided other details like ‘Time to click’, to measure efficiency of the communication sent out to the customer.
  • Helped the client to review and streamline its customer outreach, and design communication accordingly.