About the organisation

One of the largest loyalty program companies, that covers multiple brands through one card or one linked mobile number with which members can earn and redeem points. The company has over 100 partners across industry verticals and categories such as Banking & Financial Services, Lifestyle, Travel, Dining, Retail, Online, Fuel, Entertainment and many more. It has over 100 million members and has received multiple awards for its Loyalty Program

Intelligent, personalized Acculync® embedded in messages, provide real-time advanced analytics on of the leading loyalty programs

Here is an insight on how we collaborated with one of the leading loyalty program companies and enabled it to #RouteItRight by enriching its customer communications using our product Acculync®

Challenges Faced

With the customer base spread across various industry verticals and categories, the company faced the challenge of sending multiple URLs in the same message.


Loyalty Program | E-Commerce | Finance ClientClient

Scripted the success story by

  • Enabling the client to enrich customer communication with multiple unique shortened hyperlinks in a single message.
  • Providing actionable analytics.
  • Promoting Multiple transactions through a single message.

Outcomes of #RouteItRight methodology

  • Provided real-time insights on customer behavior.
  • Enabled clients to enhance customer engagement.
  • Detailed user profile, once the user clicks on any of the hyperlinks in the message.
  • Analyzed client’s requirements, and delivered a unique solution, to enhance customer engagement through better user experience.
  • Enhanced the ROI of the respective client with a single message that has multiple use cases, and real-time actionable customer insights.