About the organisation
The bank is one of the largest Public Sector Undertakings (PSU) in India, with operations spread over 1,500 branches in the country. It serves over 35 million customers.
Route Connector automates the entire messaging process and maintains total data, along with the information, for one of the largest public sector banks.
Here is an insight on how we collaborated with one of the largest Public Sector Undertaking (PSU) clients and enabled it to #RouteItRight by enriching its customer communications using our product Route Connector.
The bank sends one-time passwords (OTPs), transaction information, and promotional messages to its customers. It was overwhelming for the bank to send SMS to around 35 million customers.
At the same time, the bank also needs to keep customer data secure in its premises while maintaining privacy. Handing over the data to get processed by an outside party may compromise the data security.
Scripted the success story by
Deploying Messaging Platform and automating the entire messaging process!
Setting-up Route Connector in the bank’s premises as one-time installation. The application was then connected to the bank’s database through an API. Route Connector pulls all the required information from the bank’s database in an encrypted format and sends the required information to its customer using secured connection and Route Mobile’s messaging platform. The data never leaves the bank’s systems and security is kept intact.
Outcomes of #RouteItRight methodology
- Route Connector automated the entire messaging process
- The total control over the internal database and information remained with the bank
- Route Connector assured data security of its end users as this data is logically constrained within the client’s premise