About the organisation

It is the largest integrated food company in the Middle East. It has a network of more than 1200 outlets. The group’s network includes fast service, casual dining, and fine dining categories.

Customised API provides 95% committed delivery rate to one of the largest integrated food companies.

Here is an insight on how we collaborated with one of the leading food companies and enabled it to #RouteItRight by enriching its customer communications using our product Customized API

Challenges Faced

The client faced a challenge of sending report panels to their food delivery business.

Hospitality Client

Scripted the success story by

  • Delivering all their food brands.
  • Reporting panel as per their business need.
  • SMS termination with committed SLA for transactional SMS within 5 secs.

Outcomes of #RouteItRight methodology

  • 95% delivery rate committed for transactional traffic.
  • Showed bulk promotional SMS delivery confirmation rate with maximum TPS.
  • Provided 24*7 customer support to their customers.
Route Mobile team

Route Mobile team

Our experts combine CPaaS telecom solutions, AI‑driven CX, and adaptive engagement strategies to share forward‑looking insights on conversational commerce and the evolving digital landscape.