About the organisation

Client has a mobile app product that allows consumers and businesses to get in touch with each other. It provides the sellers with an end-to-end platform and manages the app, its payment gateways, & marketing expenses for the sellers centrally and helps them create their own digital presence.

A2P Messaging and Outbound Dialer create a seamless loop and manage the sellers with prompt orders for a leading mobile app client.

Here is an insight on how we collaborated with one of the leading mobile application client and enabled it to #RouteItRight by validating numbers and creating a seamless customer communication loop using our products A2P Messaging and OBD.

Challenges Faced

Since client’s products accommodate sellers across all the categories, it needs to make sure that the orders are being processed timely. In the event of sellers not being responsive quick enough to the orders, client needed a way to notify the sellers regarding their pending orders, and help them process & deliver the same.

Leading mobile app client

Scripted the success story by

Implementing a customised version of SMS and Outbound Dialer


  • For validating mobile phone numbers, using an OTP when the app is downloaded by its end customers & partners.
  • For sending order notifications to partners and its confirmations to customers.


  • For notifying its partners when an order is booked and lying idle for pickup and processing further.
  • Client used Route Mobile’s Outbound Dialer platform to send a voice call to the seller, notify them of the order placed on the app, which assures the timely fulfillment of the order.

Outcomes of #RouteItRight methodology

  • Keeping the sellers prompt with the orders
  • The client now manages to satisfy the customer requests effectively