About the organisation

An established leading lubricant brand, with a presence in more than 100 countries, the company serves the lube needs of the automobile, industrial, and marine sectors. The company partners with leading OEMs and B2B customers and is a leader in co-brand, genuine, and approved oils.

We Helped Ease Communication Gaps and Enabled Paperless Invoices through Our WhatsApp Business Solution

Challenges Faced

Vendors of the automobile sector require a large distributor and retailer network. It was challenging for the client to meet this network’s messaging needs over a text-only channel. With more than 50,000 retailers, the company realised that legacy channels like SMS were falling short when it comes to invoice distribution for purchases.

Route Mobile Case Studies Petrochemicals Lubricants Illustration


Scripted the success story by

  • Leveraging Route Mobile’s WhatsApp API to enable the company in sending notifications like purchase invoices—integrated with their billing system—tally invoices, price-list updates, scheme circulars etc. effectively and efficiently
  • Helping the company send automated notifications through the WhatsApp API in real-time
  • Providing a true and rich media experience over a single channel to distributors, retailers, and channel partners

Outcomes of #RouteItRight methodology

  • Significantly improved customer engagement and information exchange
  • Enhanced their overall customer experience through real-time assistance
  • Enabled a trustworthy relationship between the distributor and their retail network