Today’s rapid digital transformation has brought in its own set of security and UX challenges. Access to a large amount of consumer data via different apps and websites is inviting multi-fold concerns such as security of personal information, remembering multiple usernames and passwords by consumers, and the need for a digitally seamless UX.

These concerns have given birth to a viable solution in the form of mobile authentication that brings in the best of both worlds. Here is how mobile authentication is not only solving the problem but also improving businesses worldwide:

It flags and protects against account takeover and simplifies user onboarding experience with silent detection and verification of mobile numbers. It simplifies the process of changing SIMs or mobile devices or account-related changes such as deactivation/porting of mobile numbers.

One can create and monitor a baseline profile for each user on the platform and assign a KYC Match Score to every account owner of a mobile number.

With one technical API exchange, developers can access an alliance of operators globally, which means enterprises can authenticate collective subscribers without having to know in advance which operator it belongs to.

There are many operators globally who have realized that the digital economy is becoming increasingly dependent on a secure identity and have already started opting for mobile authentication.

It assists in alleviating challenges associated with switching SIMs (SIM Swaps) or change in the mobile device or account-related changes – deactivation/port. When a phone number changes hands or gets deactivated, one receives real-time trusted data directly from mobile operators with complete TCPA / data protection compliance.

New age mobile identity solutions provide a quick 1-step verification with no SMS and copy-paste hassle and saves around 30 seconds compared to SMS. It protects from social engineering, SS7 hacks and malware.

Thereby improving the onboarding customer experience while registration or login process and increases conversions by deterring customers to skip the process of filling long forms.

It is a device and app agnostic and easily integrates with an omnichannel platform. The entire process involves invisible verification. It brings verified user accounts while balancing security and experience via biometric inputs, document scan and authoritative user data. It provides multi-modal identity proofing with low onboarding costs.

For a digital-savvy company, an enhanced log in means fewer lost customers. Users are more likely to return to a site that remembers them without a username and password.

As that ecosystem continues to grow, so does the need for phone numbers to address the increasing demand for the digital experience. Consequently, the value that mobile network operators can extract out of this growth is exponential.

The task of improving users’ control, privacy, and security is absolutely essential in today’s rapidly growing digital world, and mobile authentication is set to play a major role in the same.

Enterprises who are actively trying to be a part of the digital transformation globally should start with a mobile identity hassle-free login that is secure.

As this ecosystem continues to grow, so does the expectations from mobile numbers to address the need for seamless digital user experience which means less lost customers during the registration process. Mobile authentication is a part of this solution.

However, a digital mobile authentication does so much more than providing a hassle-free login and a seamless registration process. it scans for fraudulent numbers, provides a quick 1-step verification for that particular number without sending out an SMS which is cumbersome, balances security and experience via advanced biometric inputs which offer multi-modal identity proofing with low onboarding costs.

It also secures high-value transactions, prevents fraud on multiple levels and offers actionable insights to enable real-time decision making for these high-value transactions and simplifies the process of changing SIM or mobile device or account-related changes – deactivation/port. In short, it scans, authenticates, verifies, safeguards and checks.

It flags and protects against account takeover, simplifies user on-boarding experience with silent detection and verification of Mobile Number. It simplifies the process of changing SIM’s or mobile devices or account-related changes – deactivation/port.

One can create and monitor a baseline profile for each user on the platform and assign a KYC Match Score to every account owner of a mobile number.

With one technical API exchange, developers can access an alliance of operators, which means Enterprises can authenticate collective subscribers without having to know in advance which operator it belongs to.

There are many operators globally who have realised that the digital economy is becoming increasingly dependent on a secure identity and have already started opting for this solution.

It enables developers of brands to access the subscriber base of all participating operators worldwide. For a digitally savvy company, an enhanced log in means fewer lost customers. Users are more likely to return to a site that remembers them without a username and password.

The need for phone numbers to address more and more of the digital experience continues to grow as the ecosystem continues to grow. Consequently, the value that mobile network operators can extract out of it also grows.

The task of improving users’ control, privacy, and security are prime in the digital world, and mobile authentication is set to be a major part of the solution.

Published in ET Telecom: Mobile authentication offers a myriad of benefits for today’s consumers and businesses