Have you ever wondered how you get your One Time Password or OTP through messages, while using net banking or online payment gateways? Or, updates related to change in flight schedule or boarding gate from airlines to passengers? OR transaction confirmation and delivery update message for e-commerce transactions and, soliciting missed calls for supporting a cause and polling for TV shows?

These and many such messages are possible thanks to cloud communication services that are being used by enterprises to streamline back-end operations, as well as engage with customers, employees and other stakeholders. With Internet penetration growing and business models evolving, cloud communication has become an entirely new way to build, deploy, and scale enterprise systems. It offers enterprises cost-effective communications solutions that combine voice, messaging and data communication services over networks of telecom operators or mobile network operators (MNOs).

Trends indicate that despite being the oldest form of value added services SMS is the most prominent form of mobile messaging and still remains a key part MNOs revenues. Due to its reach, ubiquity and reliability, sms-based Application-to-Peer (a2p) messaging is currently the largest enterprise cloud communication segment. A2P voice is a sub-scale, but fast growing segment.

This mind-blowing volume of messaging that goes around offers a huge opportunity for cloud-communication platform service providers such as Route Mobile Limited (RML).

“With our range of services that include messaging, voice, email and sms filtering, analytics and monetisation, we offer a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom,” says Rajdipkumar Gupta, MD & Group CEO, Route Mobile Limited