What is an Omnichannel communications ?
Omnichannel communications refer to a unified experience for consumers across all available channels (SMS , EMAIL VOICE & OTT ). omnichannel refers to unified communications across multiple channels replacing the single and multichannel communications.
Quick Fact
A well-orchestrated omnichannel marketing strategy can dramatically increase your customer experience ratings which leads to long term loyalty towards brand
How does it benefit your business?
-
Integrated Analytics & Communication
Multiple channels of communication provides the capability to understand, quantify, and review communication with customers
-
Meet Customers Where They Are
A customer-centered viewpoint gives businesses the opportunity to manage customer relationships across all channels.
-
Target Specific Audiences
With accurate customer and transaction analytics in place, the client can target specific group of people for campaigns
-
Reduced time to market
Less development time accelerates the development and deployment which makes it easier to go live in real time
-
Removing dependency on multiple channel API
Removes the dependence on single channel to help reach customers through their favorite channel
-
Hyper personalisation of content
Personalised custom fit campaign for customers creates brand love and loyalty
-
Analytics
Keep track of your campaign results with actionable insights into response and overall delivery.
How it works?
REPORTS
Review the performance of your campaign using our detailed reporting mechanism. A report has following parameters:
DLR report (channel wise)
MIS reports for the campaign
Trend Analytics
Day on day frequency & Recency of campaign interactions.
Demographics report
Based on users interaction and location
Channel Performance reports
Channel performance metrics.
Key performance indicators
Performance indicator for the campaign.
Data segmentation
User segmentation/grouping on user transaction and behaviour.
Customer Insights
Deep Insights on the customer behaviour.
The Route Mobile Edge
Integration
Our API’s guarantee more fluid information delivery and an integrated user experience
Reach
Reach Your Customers, Anywhere, On Any device with multiple channel.
Security
More secure connection using authorization using OAuth 2.0.
24/7 Client Support
With a dedicated team of experts, we provide you with 24 hours support to solve all your queries.
Actionable insight
Rich analytics dashboard with visualization and smart analytics capabilities.
Hyper Personalisation
Build Brand Love With Personalized Customer Experience
Relevant Industries
- BFSI
- Media
- FMCG
- Education
- Government & NGO
- E Commerce
