Mumbai, , 2018 Route Mobile Limited (“Route Mobile”), a cloud communications platform service provider, today announced that it has partnered with Idea Cellular to manage the international A2P SMS traffic in India. Route Mobile will address and protect revenue leakage via SMS grey routes and help Idea Cellular to improve Application-to-Person (A2P) monetization.
“We are very delighted to partner with Idea Cellular”, said Mr. Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer, Route Mobile Limited . “We will work jointly towards improving and monetizing the International A2P SMS sector. Our endeavor is to deliver great customer experience for our clients through tailor-made mobile communication solutions. We are optimistic of our SMS Firewall, Analytics and Monetisation solution, which will offer a secure SMS channel to Idea Cellular and open-up revenue channel.”
Route Mobile will integrate a multi-leveled SMS firewall solution for Idea Cellular, to secure its international traffic channels. The firewall will ensure that the brand’s International A2P SMS traffic enters Idea’s (India) network via authorized A2P SMS gateways. The international traffic includes messages originating internationally and terminating domestically and will be filtered as per mutually identified and agreed security terms.
About Route Mobile Limited:
Established in 2004, Route Mobile is a leading Cloud Communications platform service provider, catering to enterprises, over-the-top (OTT) players and mobile network operators (MNO). The portfolio comprises of smart solutions in messaging, voice, email, SMS filtering, analytics and monetization. Route Mobile offers a range of cloud-communication services to clients across diverse sectors including banking and financial services, aviation, retail, e-commerce, logistics, healthcare, hospitality, media and entertainment, pharmaceuticals and telecom.
Route Mobile is headquartered in Mumbai, India with a global presence in Asia Pacific, Middle East, Africa, Europe and North America.
Route Mobile Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a Draft Red Herring Prospectus with Securities and Exchange Board of India (“SEBI”). The Draft Red Herring Prospectus is available on the website of SEBI at www.sebi.gov.in, BSE at www.bseindia.com, NSE at www.nseindia.com and BRLMs at www.motilaloswalgroup.com, www.idbicapital.com and www.yesinvest.in, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Draft Red Herring Prospectus, including the section titled “Risk Factors”.
The Equity Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (“Securities Act”) or any state securities laws in the United States and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) in the United States only to persons reasonably believed to be “qualified institutional buyers” (as defined in Rule 144A under the U.S. Securities Act, “Rule 144A”) in reliance on the exemption from registration requirements of the Securities Act provided by Rule 144A, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act. Prospective purchasers are hereby notified that the seller of the Equity Shares may be relying on the exemption from the registration requirements of the Securities Act provided by Rule 144A. There will be no public offering of the Equity Shares in the United States.
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