About the organisation
A trusted cable manufacturer in Asia has earned a reputation as a market leader in the country and a company that does not compromise on quality. It offers enhanced technical support, exposure to innovative technology, exchange of best practices, procurement advantages, and export opportunities.
Here’s how a cable manufacturing company improved customer communications with Route Mobile’s WhatsApp Business Platform
Challenges Faced
In order to communicate with customers and make deals with electricians, the company used various channels including SMS, FB Messenger, and Call Center. It was necessary to integrate all channels into one in order to provide a unified customer experience. Separate notifications on different platforms lead to an incoherent customer experience.
Product
WhatsApp Business Platform
Scripted the success story by
- Providing Route Mobile’s WhatsApp Business Platform for an instant reach
- Adding WhatsApp notifications to inform customers about product verification, loyalty club points, store locations, and online store products as well as the phone number for customer support (contact center)
- Providing a unified communication experience to the company; resulted in increased orders on the online store, traffic on dealer store sites, and the number of customer calls at the call center.
Outcomes of #RouteItRight methodology
- A single number now brings a customer into direct contact with the company
- Coherent and improved interactions with clients
- Customer interactions made easy with a unified communication platform