Mastering Holiday Marketing: Your Ultimate Guide to Thriving on Black Friday & Cyber Monday

Top 30 Black Friday And Cyber Monday Marketing Strategies:

Optimising Online Store

1. Mobile Optimisation

Since most of your audience accesses your website through smartphones, optimising your website’s mobile interface becomes essential.

It must provide a seamless shopping experience on the phone to promote the purchase.

Make sure your website is mobile responsive, has quick load time, simple navigation, and clear CTAs for quick checkout.

Boost Website Speed

Before the campaign starts, make sure you check your website speed. A fast-loading website dramatically reduces cart abandonment and boosts sales conversion. Use Google PageSpeed Insights to understand what is slowing down your website and rectify it.

Streamlined Checkout Process

The more simplified your checkout process, the higher the chances of sales conversion. Make it easier for shoppers to check out by reducing friction, for which you can eliminate unnecessary steps in the process.

You can integrate features like popular payment methods, auto-fill forms, and guest checkout to speed up the checkout process.

Website Testing

Before the big day, test your website thoroughly for different aspects, including the checkout process, payment gateways, mobile responsiveness, and more.

Must Read: Understanding CPaaS: Benefits, Use Cases, And Tips For Selecting The Right Provider

Data, Analytics & Strategy

Plan Your Inventory

You have to make sure you have enough stock to meet the surge in demand. With that, you also have to ensure you’re not overstocking, which can leave you stuck with excess inventory. Ideally, you have to balance it perfectly.

Pro Tip: One of the effective ways to manage expectations and prevent selling out and leaving customers disappointed is to integrate countdown timers on your website. Place them, particularly for your high-demand product featuring a “notify me” button for restocking alerts.

Reconnect With Your Previous Customers

A simple yet effective strategy to bring in initial sales is to reach out to previous customers and encourage them to purchase. You can offer them VIP discounts or special discounts, exclusive unique offers, and reward loyalty points to drive conversion.

Testing For Traffic Boost

During Black Friday and Cyber Monday, your online store will face a spike in traffic during peak hours. To make the most of this situation, you have to ensure your website has the capacity to handle such traffic surges. So, make sure to test it to prevent any potential latency or crashes.

Real-Time Tracking

Real-time tracking can help businesses to restock their inventory when required and adjust their campaign according to demand. It is about determining what customers want and aligning your strategy accordingly to maximise engagement.

Analyse Last Year’s Sales

Use historical data and predictive analysis by leveraging the last year’s sales data to identify potential trends and valuable insights. Reviewing earlier Black Friday and Cyber Monday campaigns helps you create more effective and data-driven strategies for generating more traction.

Real-Time Updates

Setting and managing the right expectations for the shoppers during the sale period ensures not just great customer satisfaction but also builds great goodwill for the brand. This can be made possible by delivering transparent real-time updates to users

For example, you can provide QR codes with your products or offers to know about its return and exchange procedures.

Must Read: The Power Of APIs In CPaaS: Easy Communication Integration

Pricing Strategy

Dynamic Pricing

Since there will be intense competition during Black Friday and Cyber Monday sales, your pricing strategy becomes one of the deciding factors for the success or failure of the campaign.

Dynamic pricing allows you to automatically calibrate your prices based on real-time data, including competitors’ pricing, customer demand, and other factors. Make sure to monitor the market dynamics closely and adjust your pricing accordingly.

Exclusive Discounts

Shoppers during this holiday season look for the best deal available. You need to offer them exclusive discounts and the most lucrative deals in the market.

Bundled Deals

You can create bundles of all the complementary products, offering them at a discounted rate. The strategy here is to increase the perceived value of the products. It is also helpful to sell out the excess inventory. You can always start offering more and more tempting bundled deals as the holiday season approaches its end.

Flash Sales

Nothing grabs the attention of shoppers more than a time-sensitive flash sale. You need to create a sense of urgency and scarcity to drive conversion during Black Friday and Cyber Monday seasons.

Also Read: Conversational AI In CPaaS: Revolutionising Customer Interactions

Marketing & Engagement

Build Anticipation & Excitement

Starting your marketing campaign early before Black Friday and Cyber Monday will help you create anticipation and build excitement in customers. It is also instrumental in effectively informing potential buyers about upcoming offers.

For example, a men’s grooming online store can send emails weeks in advance featuring holiday promotions for exclusive product offers.

Omnichannel Marketing Strategy

An Omnichannel strategy allows businesses to create a cohesive and seamless customer experience for shoppers across multiple touchpoints, including various social media platforms, email, and in-store communication.

To leverage omnichannel strategy and master marketing for maximised revenue and collaborate with a leading business service provider like us, Route Mobile offers a CPaaS platform to automate and manage various platforms and campaigns under one roof.

Create Visual Content On Social Media

Depending upon where your majority audience lies, you can prioritise one or two social media channels for creating attention-grabbing and engaging visual content. This includes posters, carousels, reels, product demo videos, and more.

Free Shipping Promotion

Work on the microeconomics of your product and see how you can profitably offer free shipping, as it tends to be a powerful incentive to drive conversions, especially during competitive holiday seasons.

Email Marketing

Email marketing continues to be one of the most effective strategies for festive and holiday promotions. Build several email campaigns before, during, and after Black Friday and Cyber Monday. You can use well-structured and compelling emails with CTA to generate anticipation and a sense of urgency to boost sales.

Chatbot Integration

Chatbot integration into multiple marketing and communication channels helps you efficiently promote your holiday campaign through automation, personalisation, and 24/7 customer service. Retail businesses can utilise quick automated responses to respond to more customer queries for higher engagement.

Leverage Storytelling

The most effective way to stand out in this highly competitive holiday season is to connect with your potential buyers on an emotional level through stories. Stories can be used to build a connection with consumers on a deeper level. It showcases your products, presenting certain feelings such as nostalgia, joy, vanity, etc.

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Customer Support

Preparing Customer Service For Flooding Inquiries

During Black Friday and Cyber Monday season, your business will be bombarded with customer inquiries.

Not preparing your customer support to handle the surge in queries will result in leaving potential customers in the cold. So, equip your customer support with high response time, personalised engagement, and more.

For example, a business can implement a chatbot on their website to automatically address initial customer queries, provide solutions and custom offers, and transfer to human agents only if complex help or further assistance is required.

Revise Return Policy

Before running holiday marketing campaigns, ensure that your return policy is transparent and consumer-friendly and builds trust among buyers.

Businesses in industries such as clothing and apparel tend to face high return rates and must revise their return policy before the sale commences.

Post-Campaign Strategy

Dynamic Retargeting Ads

During these holiday seasons, customers compare the products on various sites, adding products to the cart and abandoning them at the end.

Dynamic retargeting helps businesses to create personalised ads based on the specific product for which customers once showed interest, retargeting them with undeniable offers and exclusive discounts.

There are different types of dynamic retargeting ads, such as:

• Product-specific Retargeting Ads
• Cross-selling and Upselling Ads
• Personalised Offers/Discounts Ads
• Multi-channel Retargeting
• Click-To WhatsApp Ads (CTWA)

And more. For example, Click-To WhatsApp Ads retarget potential customers from the vast pool of social media interactions and leads, including Facebook and Instagram.

These personalized ads feature the exact products the user interacts with or shows interest in, displaying these ads across various platforms as the user browses other websites or social media.

This tailored approach aims to remind users of their previous interests and encourage them to return to complete their purchase.

Customer Retention

Even though you managed to attract a fair crowd of shoppers to your products, keeping them engaged after sales is a different game altogether.

Leveraging existing or recently converting leads for repeat purchases will reduce churn rates and lower customer acquisition.

You can do that by redirecting these customers to post-purchase discounts, special offers, loyalty points, and more.

Another customer retention strategy can be providing them with product information, manuals, helpful guides, tutorials, and further support to boost customer engagement.

Abandoned Cart Emails

Abandoned cart is bound to happen during holiday promotions. Businesses must leverage abandoned cart emails to recover the potential purchase. It is a type of email marketing where the message is crafted to remind and encourage customers to complete the purchase of the items they left in the cart.

Also Read: 3 Tips For Scaling Your D2C Operations With CPaaS

Post-Sale Engagement

Thank You Messages

After purchase, make sure to send personalised thank you messages through SMS or emails to show your appreciation for them.

Follow-Up Emails

Send follow-up emails post-sale to further avail them of exclusive offers and discounts, product recommendations, and upsell and cross-sell items to encourage repeat purchases.

Analyse Campaign Performance

Once the campaign ends, it is critical to review and analyse the campaign performance using key metrics such as website traffic, leads, conversion rates, and sales. Examine the performance of different factors, such as by specific product or marketing channel.

Just like you used the previous year’s data to strategise and improve your current campaign, you can use this data next year as well.

Customer Loyalty Programs

Customer loyalty programs ensure brand loyalty, where you are capitalising on the holiday surge and leveraging it to build a base of repeat buyers. You can do this through post-purchase engagement and incentives.

Conclusion

As the landscape of holiday marketing continues to evolve, leveraging advanced communication tools becomes essential for businesses aiming to maximize their impact during Black Friday and Cyber Monday.

Route Mobile, a leading cloud communication service provider, offers next-gen channels like RCS (Rich Communication Services), WhatsApp, and AI-driven chatbot solutions. These advanced communication channels provide innovative ways to engage with customers in real time, creating immersive and personalised shopping experiences.

These platforms also facilitate seamless interactions and allow for dynamic messaging based on user preferences, driving higher engagement and conversions.

Omnichannel messaging campaigns further help create a cohesive and unified customer experience to leverage the listed holiday marketing strategies for more engaging and effective communication, boosting sales and revenue.

This allows businesses to collect comprehensive customer data on several factors, including past purchases, interactions, customer behaviour, and more, to gain valuable insights to aid in making more data-driven decisions for campaigns.

When you’re ready to maximise your sales dramatically during Black Friday and Cyber Monday, contact our experts today!

Discover how to leverage omnichannel messaging to achieve the best return on investment for your holiday campaigns. Download our guide now!

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