Why RCS is must-have channel for businesses

Still relying on SMS or email?

Low engagement from
plain-text messages

No real visibility into
performance

Limited customer
interaction

Missed conversion
opportunities

RCS transforms every message into an interactive, measurable experience
directly within the default messaging app.

Turn messages into measurable outcomes

Drive Engagement with rich media and quick actions
Build Trust with verified sender identity
Increase Conversions with in-chat journeys
Track Everything with real-time insights
Start Converting with RCS

Start Converting with RCS

Up to 80% increase in response & CTR

*Source: Google/GSMA

2x growth in active users

*Source: Google/GSMA

30% reduction in lead costs

*Source: Google/GSMA

96–99% delivery rates at scale

*Source: Google/GSMA
RCS consistently outperforms traditional channels across engagement, speed, and conversion.

RCS in action: Real results from leading brands

Proven impact across use cases. From engagement to conversion

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Improved lead generation and campaign efficiency
  • 30% lower lead costs
  • 20% higher CTR
  • 96% delivery rates
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Executed high-volume campaigns with speed and reliability
  • 5M messages in 20 minutes
  • 11M+ messages in 7 days
  • 96% delivery success
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Enabled interactive, compliant communication
  • 7–12% increase in engagement
  • 30% faster response rates
  • Improved user retention
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Enhanced engagement with rich, branded messaging
  • 80% increase in responses & clicks
  • Stronger customer trust and interaction
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Scaled outreach and engagement campaigns
  • 2x growth in active users
  • Increased participation and conversions
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Delivered high-performance campaigns at scale
  • 99% delivery success
  • Up to 99.9% engagement rates
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Improved user action and retention
  • 75% increase in conversions
  • 60% boost in updates/actions
  • 45% higher retention

See What RCS Can Do for You.

 Book a call with us

What makes RCS powerful

  • Rich Messaging:

    Images, videos, carousels, and buttons

  • Interactive Journeys:

    Enable actions directly within messages

  • Verified Branding:

    Build trust with branded sender profiles

  • Seamless Integration:

    API-first and easy to deploy

  • Scalable Infrastructure

    Handle high volumes effortlessly

Business Use Cases That Deliver Results

For more use cases and industry insights, check out our playbook

Playbook

Experience in Action

From discovery to conversion, all within a single message thread.

Why RCS wins

35x more likely to be read than email*
74% more likely to engage*
72% more likely to convert with real-time responses*

Why Route Mobile

Google-trusted RCS partner

99% delivery success across campaigns

Fast go-live in
5 days

Managed services and campaign support

Smart fallback for 100% reach

Get started faster than you think

Launch your first campaign in days, not weeks
Optimize with real-time analytics
Scale with flexible pricing
Complimentary setup and expert support

You’ve seen the results. Now drive your own.

RCS is already delivering higher engagement, faster
responses, and better conversions.

Contact Us

Share your requirements with us, and let’s build reliable, scalable customer engagement journeys with A2P SMS APIs built for Africa.