Did you know that there are more than 1.3 billion Facebook Messenger users who are currently active? The number of users has been estimated to grow up to 2.4 billion users by 2021, with more than 20 billion messages being exchanged on the platform. From a business perspective, Facebook Messenger has seen massive growth with more organizations utilizing chatbots for their businesses. With more than 300,000 active bots on Messenger, businesses can respond to inquiries from prospects and customers, follow up leads, and much more!

Now let’s talk about 4 unique ways how Facebook Messenger can help your business and take it to new heights.

Facebook Messenger has seen tremendous success in being widely adopted by businesses, as customers are more trusting of brands that utilize it for their business. As a business owner, it is imperative that you set up Facebook Messaging for your business and are active on it, to build confidence about your brand in the eyes of the customer.

Learn more about how Facebook Messenger for Business works and how it can be a good fit for your business. We recently conducted a poll on LinkedIn where we asked you a question about the importance of Facebook Messenger for Business and how it can help you achieve your goals. The results of the poll are finally here, and it speaks for itself:

Do you think Facebook Messenger for Business can help improve lead generation, conversions & revenue growth for brands?

Facilitating Transactions

Facebook Messenger has completely simplified the process of transactions for businesses, as it can help provide an in-store experience of speaking to a salesperson. With Facebook Messenger for business, the entire process of shopping online has become more convenient, as your customers would not need to visit your shop in person to make purchases. With Facebook Messenger, you can easily respond to queries, recommend relevant products by building trust within your customers, and effectively drive more sales for your business.

Attracting Potential Customers

Facebook Messenger can help you attract the right kind of leads and potential customers who would be most suited towards the kind of products and services that we are offering. With Facebook Messenger for your business, it is easier than ever to simplify the entire customer acquisition process. You can improve your customer acquisition strategy by providing a direct and conversational way for customers to take the right kind of actions such as clicking on the right landing page, moving to the checkout page, etc.

Amplifying Reach and Awareness

One of the best benefits of Facebook Messenger for Business is how it can help you out in terms of building out an enhanced experience for your customers, by increasing your reach and awareness. With the help of FB Messenger, it is possible for you to get your product or service in front of even more people, than ever before! If you are launching a new product or working on building out your brand, driving awareness through conversation is an excellent step in creating a meaningful connection with your business.

Ensuring Customer Care and Superlative Service

Customer care and service showcase the difference between good companies and great companies. In order to be a great company with high-quality customer service, it is important for you to successfully integrate Facebook Messenger as part of your customer strategy.

With Facebook Messenger for Business, your customers can choose to interact with your business on their own terms. With Messenger, it is also possible for you to re-engage with your customers as the conversation will always remain in a single location. Thus, the aforementioned ways are how Facebook Messenger for Business can help you successfully connect with your customers and grow your business even further!

Do you want to successfully achieve your business goals as mentioned above with Facebook Messenger for Business? Reach out to us to learn more!