6 Ways of using A2P Messaging in the Gaming Industry

India’s gaming industry is valued at $930 million and is number one in the world. The gaming user base crossed 365 million in March 2020 but with so many games competing for attention, how can developers and publishers increase their user acquisition and retention rates? One of the most effective ways is to leverage the power of social sharing and referral programs, which can drive organic growth and virality for games.

Social sharing and referral programs are strategies that encourage existing users to invite their friends and contacts to join a game, usually by offering some incentives or rewards. These can be in-game items, currency, discounts, or access to exclusive features. For example, Candy Crush Saga offers users extra lives and boosters for inviting their friends to play. Fortnite gives users free skins and V-bucks for referring their friends to the game.

However, simply offering rewards is not enough to ensure the success of social sharing and referral programs. To effectively engage with their player base, gaming companies are turning to A2P (Application-to-Person) messaging as a powerful communication tool. In this article, we will explore how A2P messaging can benefit the gaming industry and enhance player experiences.

Account Management and Security

A2P messaging plays a vital role in account management and security for the gaming industry. Two-factor authentication (2FA) via SMS is a common practice to verify player identities and secure their accounts. A2P messaging can be used to send verification codes or password reset links, helping players recover their accounts securely. This enhances trust, reduces the risk of fraudulent activities, and safeguards player data.

Player Support and Community Engagement

A2P messaging serves as a valuable channel for player support and community engagement. Gaming companies can provide assistance and resolve player queries through SMS-based support systems. Players can ask questions, report issues, or seek guidance, receiving timely responses via A2P messaging. Additionally, A2P messaging can be utilized to foster community engagement by sending updates on tournaments, social events, or in-game collaborations, building a sense of community among players.

Promotions and Exclusive Offers

SMS is an effective tool for delivering targeted promotions and exclusive offers to players. Gaming companies can send messages with personalized discounts, in-game currency offers, or limited-time promotions, driving player engagement and fostering a sense of exclusivity. SMS promotions allow gaming companies to reach players directly, increasing the chances of conversions and boosting monetization within the gaming ecosystem.

Game Updates and Patch Notes

SMS is an efficient way to deliver game updates and patch notes to players. Gaming companies can send messages highlighting new features, bug fixes, or improvements in the game. By providing players with detailed patch notes and update information via SMS, gaming companies ensure that players are aware of the latest enhancements and changes, keeping them engaged and invested in the gaming experience.

Player Retention and Re-engagement

A2P messaging is a powerful tool for player retention and re-engagement. Gaming companies can utilize A2P messaging to send personalized messages, reminding players about unfinished quests, in-game events, or friends’ activity. These reminders help keep players connected to the game, encouraging them to return and continue their gaming journey. Additionally, A2P messaging can be used to reactivate lapsed players by offering exclusive rewards, personalized offers, or updates on new game features.

Surveys and Feedback

A2P messaging can be used to gather player feedback and insights through surveys or polls. Gaming companies can send short, interactive messages with questions, allowing players to provide valuable feedback on game mechanics, user experience, or new feature suggestions. This data helps gaming companies improve their games, address player concerns, and make data-driven decisions to enhance player satisfaction.

Also Read: An Overview of the Use of A2P in Major Industries

In the fast-paced and competitive gaming industry, A2P messaging has emerged as a crucial communication tool. By leveraging A2P messaging, gaming companies can deliver instant updates, enhance account security, provide personalized promotions, offer player support, foster community engagement, and drive player retention. The real-time and direct nature of A2P messaging empowers gaming companies to create immersive and engaging experiences, building stronger connections with their player base. As the gaming industry continues to evolve, A2P messaging will play an increasingly integral role in driving player engagement and success in this dynamic and thriving sector.

If you are interested in learning more about how we can help you harness the power of A2P messaging, contact our experts today.