Effective customer engagement requires communication via appropriate channels, which leads to improved customer relationships, CX, and lead generation rates.

Many enterprises use the Customer Relationship Management (CRM) tool to strengthen existing relationships and develop new customer loyalty.

CRM enables enterprises to manage their interactions with current and potential clients and helps them to become more efficient, drive sales and achieve more than the target.

A CRM platform offers multiple customer engagement services to brands which eventually aids in the growth of profit and market establishment.

Choosing suitable platforms to get in touch with the target audience is the most important factor for any business, be it small or large.

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How CRM Driven Messaging Can Benefit Your Business:

Mobile phones have become a vital part of our everyday lives and text messaging has become one of the most widely used business communication channels moving beyond traditional marketing use cases.

As per a recent study, 98% of the sent text messages are read. Now that’s an impressive number, isn’t it?

With this, it is safe to say that opting for a CRM-driven messaging tool can help you reach your target customers seamlessly and help you drive traffic to your stores/websites, manipulate buying decisions, and increase conversion rate, rapidly.

4 Ways to Strengthen Customer Relationships with CRM Driven Messaging

SMS marketing to build loyalty and generate more sales:

SMS marketing to build loyalty and generate more sales

CRM-driven SMS marketing helps enterprises to identify prospects who are interested in a specific product, based on his/her likes, dislikes, shopping history, and shopping patterns. Instead of relying on potentially incorrect assumptions about who buys what product, enterprises can use definitive evidence gathered through the CRM and plan an SMS marketing campaign that makes the communication faster, simpler, and cost-efficient with a better delivery rate and reach. SMS marketing also helps brands to engage new customers seamlessly, build a loyal customer base and improve the business reach, be it global or regional.

Personalized customer relationships:

Personalized customer relationships

We all like it when someone takes extra care of us, or looks out for us, or gives extra attention for whatever reason. With CRM Driven Messaging enterprises can send personalized content that can meet the unique goals of customers, including sending SMS offers that are related to items previously purchased by them.

Keeping Customer Experience Consistent:

Keeping Customer Experience Consistent

A good customer relationship is when the customers have a consistent CX, good impression and positive feedback, every time they associate with a brand.

If a brand manages to provide good customer services via SMS, it tends to build a loyal customer base that trusts the brand completely.

For an instance, providing quick and consistent status updates to your customers via SMS throughout their purchase lifecycle not only will streamline the business process, but also keep your customers satisfied and updated on the progress of the transactions all the time.

Distribute relevant and up-to-date service information via SMS

Distribute relevant and up-to-date service information via SMS

Communicating the updates, and keeping the customers in the loop throughout the support cycle plays a major role in providing superior customer service and personalized CX. With CRM-powered messaging, enterprises get the opportunity to notify their target customers regarding the latest offers, updates, or other information in general via a simple yet effective text message.

If you are getting acquainted with your CRM software and are keen to know more about CRM-driven messaging tools, allow us to introduce you to Route Mobile SMS App– a service that allows you to send bulk & automated SMS to your leads & contacts. Click here to know more: https://www.routemobile.com/partnership/partner-integrations/