In today’s digital age, businesses need to have a strong presence on multiple messaging platforms to reach their customers effectively. In simpler words, as businesses strive to connect with their customers in every way possible, omnichannel messaging has become a key aspect of marketing strategies. But what can help businesses achieve this goal? Viber, the popular messaging app with over one billion users worldwide.
So, what is Viber, and how can it empower the communication model of businesses? In this article, let’s discuss.
A Powerful Messaging App
Viber is a free messaging and calling app that allows users to connect with friends, family, and businesses across the world. It was founded in 2010 by a group of Israeli entrepreneurs and was acquired by the Japanese company Rakuten in 2014. Simply put, it is one such platform that businesses can use to communicate with their customers through the messaging app. Viber enables businesses to provide better customer support, build stronger relationships, and drive business growth by integrating it into their omnichannel messaging strategy.
Benefits of Viber for Businesses
In addition to its consumer-facing app, Viber also offers Viber for Business, a platform for businesses to communicate with their customers through Viber. It offers a range of features, such as chatbots, messaging templates, and the ability to send targeted messages to specific customer segments. Also, it can help businesses provide better customer support, build stronger relationships with customers, and drive business growth.
Here are some creative ways that businesses can use Viber to improve their omnichannel messaging and boost customer engagement:
Provides OmniChannel Messaging Experience:
One of the key benefits of Viber is its ability to provide a seamless omnichannel messaging experience. Viber supports chatbots and other automation tools, enabling businesses to streamline their communication processes and provide a better customer experience. Viber also integrates with other messaging platforms such as Facebook Messenger and WhatsApp, allowing businesses to provide a consistent and cohesive messaging experience across all channels.
Better Customer Support:
Viber’s automation tools, such as chatbots and quick replies, can help businesses respond to customer queries more quickly and efficiently. This can help improve customer satisfaction and reduce response times.
Increased Reach:
With over 1 billion users worldwide, Viber provides businesses with an opportunity to reach a large audience of potential customers. By integrating Viber into their omnichannel messaging strategy, businesses can tap into this large user base and connect with customers on a platform they love.
Cost Savings
Viber’s automation tools can help businesses reduce the workload of customer support agents and streamline communication processes. This can help reduce costs and increase efficiency, allowing businesses to focus on other areas of the business.
Enhanced Marketing Opportunities:
Viber provides businesses with a range of marketing tools to promote their products or services. For example, businesses can send targeted.
Conclusion
In a world where communication is key, Viber offers companies a powerful tool to enhance their customer engagement and build stronger relationships. With Viber’s user-friendly messaging platform, businesses can connect with their customers on a personal level, sending targeted and personalised messages, offers, and promotions that resonate with their audience. Moreover, Viber’s automation features, such as chatbots and personalised messaging campaigns, can save businesses time and resources while still delivering exceptional customer service. By harnessing the power of Viber, companies can create a seamless omnichannel experience that elevates their brand, increases customer satisfaction, and drives business growth. So why not take advantage of this powerful tool and start using Viber for Business today? Contact our experts now.
