If you are looking to improve your overall customer support experience with the help of chatbots or just scaling your business to the next level, AI-powered conversational marketing solutions have been an incredible asset to the sales and marketing efforts of a business, as more than 82% of companies have been using these solutions and strategies.
WhatsApp has become an extraordinary market leader across different messaging channels, as the opportunity for communicating seamlessly across sales and marketing with the use of chatbots has become truly limitless. Before we look into the different ways you can use to build your WhatsApp Chatbot, let us take a deeper dive into understanding and knowing WhatsApp bots.
So, what exactly is a WhatsApp chatbot?
A WhatsApp chatbot is a fantastic tool that can be useful for automating both your customer service and sales. It becomes the ultimate engagement tool for your business, without the need for human intervention. The best aspect of using WhatsApp chatbot is that it feels as if you’re talking to a real person, and your audience will feel as if you’re conversing with a machine that responds to a series of different automatic responses. When you are using a WhatsApp chatbot, an eCommerce company can also help in the following ways:
- Distributing marketing information for increasing overall sales
- Refund, delivery, and payment sent notifications
- Answering different queries about products and services
Next, let us explore why your business would need to use a WhatsApp chatbot to successfully scale and improve your business:
It has become much easier to manage all of your queries whenever you have a smaller base of customers to work with. The more your business grows with customers, the more your chatbot can engage with leads and customers 24/7. Without a chatbot, it becomes more challenging to reply quicker to business or customer enquiries.
Why should businesses adopt WhatsApp chatbot for their customers?
It is much easier to manage queries whenever you have a smaller pool of customers, however as your business grows more with your customers then your chatbot can be used for engaging with leads and customers 24/7. It can be quite a challenge in replying quicker to business or customer enquiries, as it is not something that your audience might appreciate.
What are some of the benefits that you can expect from WhatsApp Chatbot?
It can prove to be quite a challenge to reply quickly and promptly to enquire, which might not be something that your audience would appreciate. Here are some of the various things that you can expect when you set up a WhatsApp chatbot:
- Handling tons of different queries at the same time with the chatbot.
- Recommending new types of products and services that you can expect.
- Integrating chatbots with existing CRMs such as Shopify, Zoho, and HubSpot.
- Gathering details of your leads.
- Helping you save your time and money.
- Setting up automated replies outside of business hours.
- Offering overall better support and experience while clearing customer queries.
- Improving sales efforts.
There are a few things that you can hope to achieve, such as scaling up your business on WhatsApp, by providing an enhanced experience of your website or a store on WhatsApp. For this, you will need to use a WhatsApp chatbot. Now let us look at the most important things to consider while using WhatsApp chatbot and the things to know while creating a chatbot of your own.
What are the different guidelines that you need to comply with so that you don’t run into any problems?
Always take the time out to recheck whether the guidelines are being followed, as there are repercussions of non-compliance, which can be quite severe. Here are the different guidelines that you must strive to follow:
- Remember that WhatsApp Business messages are done through the help of opt-ins, which means that messages are always sent to people who have agreed to receive messages.
- You can respond to messages freely if you receive a message within the first 24 hours of receiving them, particularly in terms of content and cost. You will need to send out pre-approved message templates and might also get charged a fee.
- Messaging automation and chatbots can also be used in a 24-hour window, as messaging must provide alternative ways for users to communicate with a live human agent.
- By paying attention to the sectors, you can use permission for using APIs in establishing a chatbot, and it can become much easier to gain API access if your firm does not fit into these industries. WhatsApp’s chatbots can work in industries like real estate, retail, education, financial services and telecommunications. It can be quite challenging to gain access to WhatsApp API if your company falls under the categories like tobacco, alcohol, arms and support weapons, political parties, adult entertainment and gambling.
What is the simplest way to create a WhatsApp chatbot for free?
Getting a WhatsApp chatbot running depends on whether you are using the free WhatsApp business app or using the WhatsApp Business API. Even though it is quite free and easy to configure, the app does have its set of limitations. Whenever you build a WhatsApp bot using the business API, it opens up many sales, marketing, and customer service opportunities, excluding the possibility of customising your bots.
- Coding the chatbot in a manual manner
- Using a predefined chatbot solution like Route Mobile, where you do not require any coding knowledge.
Here are two main ways of building a WhatsApp chatbot:
Coding the chatbot requires technical knowledge that can prove to be quite challenging in case you do not have an in-house developer. Route Mobile can help you build a no-code WhatsApp chatbot, which you can customise according to your messaging and business within 5 minutes.
However, there is a much easier way to create a WhatsApp chatbot for your business, where you get a WhatsApp API-enabled business number through the help of Route Mobile. It is one of the easiest and most fool-proof ways of building a chatbot for your business. With the WhatsApp API, you will get a dashboard with very cool features such as API integrations, chatbot builder and contact management.
RouteMobile’s no-code chatbot builder it is possible to build a chatbot for automating your support, it is possible to attach rich media and documents with the chatbot’s WhatsApp messages. Here are the advantages of building a WhatsApp chatbot with RouteMobile:
- One of the most significant advantages of building Route Mobile is that there is no need for a programmer to build a WhatsApp chatbot. It is possible to create conversational blocks right away.
- You will then get access to important features such as default action and pre-made conversational flows in choosing them. Route Mobile can help you out with getting the latest features as soon as possible.
- To create a WhatsApp chatbot for your business, there is something that you need to keep in mind while keeping the conversation seamless and smooth between chatbots and the audience.
What are the different ways to set up and design your WhatsApp Chatbot?
When you are setting up a WhatsApp bot for your WhatsApp business account, it works on the interactive face of your business. It becomes very crucial for you to consider crucial aspects that you must consider, such as conversational design.
Conversation design is a process that requires you to build possible conversations with customers that you can have with your WhatsApp chatbot. It forms the core aspect of your WhatsApp automation, and the conversational design can help you boost your user experience by increasing the queries, as your WhatsApp bot will be able to answer questions for you successfully.
Building unique chatbot flows:
It is important to remember that there will be various conversational flows in getting the users to meet your end goals, which can be to complete a purchase or fill in the sign-up details on the main page.
Adding necessary fallbacks:
Chatbots are unable to answer 100% of the queries of the people who are sending out their queries. There will be moments when your WhatsApp chatbot cannot resolve a question, which can be termed chatbot failure or fallback. You must ensure that it is more interactive, and you can show the main menu or sub-menu to the users by navigating to the desired menu.
Being supportive rather than pushing sales:
When you are designing a conversation, it is significant to ensure that the chatbot is polite and sounds more like an assistant. Remember that you do not go above the market or brag about the products you use, and just focus on what your customers have asked for.
Avoiding the use of long texts:
More often than not when you read a long text on WhatsApp, the same thing also happens with users. Remember that to also keep your chatbot’s responses very short and effective, and if you hope to explain something in detail, you would need to attach a document or media along with a short message.
Adding the right call to action with the closing messages:
It is essential to build a WhatsApp chatbot and to get more business, you need to be much more precise with your messaging. It is essential to remember that at the end of the conversation, the chatbot needs to ask the user to take action, like purchasing now or filling in the important details.
Improving the overall experience for customers:
Conversation design is aimed to improve the overall user experience of your WhatsApp chatbot, and a good user experience will intrinsically help to build greater intrinsic value.
Conclusion
Remember that all of your competitors are in the race against you to be on WhatsApp to interact with while acquiring more customers. Remember that they will all use a WhatsApp Business solution to get the right solutions for your business. Having a good WhatsApp Chatbot on your business number can be quite a huge advantage for you, especially as your customers would not need to wait hours to get the answers to their questions.
You’ll be able to be more efficient, friendly and interactive on WhatsApp by building your overall brand value. WhatsApp Chatbot is all about user experience, and with the right conversation design, it is possible to build the complete experience of whatever your customers want. With the WhatsApp chatbot, the user experience matters the most, and with the right conversation design it is possible to build the complete experience that your customers want.
Thus, WhatsApp Chatbot is an excellent tool for businesses, especially in providing 24×7 availability for your business, responding to customer queries and generating leads. If you are interested in building your very own WhatsApp chatbot for your business, then Route Mobile’s WhatsApp Business Platform is a good place to get started.
