SMS marketing has become increasingly popular in recent years, and it is likely that a significant number of businesses use SMS shortcodes as part of their marketing efforts. SMS marketing is an effective way for businesses to reach customers, as it allows them to send targeted, personalized messages directly to customers’ phones. Additionally, SMS has a high open and engagement rate compared to other forms of marketing, making it an attractive option for businesses looking to reach customers effectively.
Let us first dive into what exactly SMS based FTEU short codes are. FTEU short code in the context of SMS typically refers to a “short code” or “short number” that is used to send and receive SMS messages. Short codes are short phone numbers, usually 5 or 6 digits long, that can be used to send and receive text messages between users and a business or service provider. When a user sends an SMS message to a short code, the message is then processed by the business or service provider, who can then respond with an automated reply or take other actions based on the content of the message.
Here’s how they work:
Obtaining a shortcode
A business can apply for and receive a unique, dedicated shortcode from a mobile network operator or a SMS aggregator. The shortcode is then used as a unique identifier for the business.
Customer opt-in:
Customers opt-in to receive text messages from the business by texting a keyword to the shortcode. For example, a customer might text “SUBSCRIBE” to a shortcode to start receiving promotions and updates from the business.
Message delivery
Once a customer has opted-in, the business can send text messages to that customer by sending the message to the shortcode. The message will then be forwarded to the customer as a regular text message.
Two-way communication
SMS shortcodes also support two-way communication, allowing customers to respond to messages sent by the business. This allows businesses to engage in conversations with customers and gather information through text message.
By using SMS shortcodes, businesses can reach customers with targeted, personalized messages, and customers can choose to opt-in or out of receiving messages at any time. Here are some examples of SMS marketing using short codes:
Text-to-win campaigns
Customers can text a keyword to a shortcode to enter to win a prize. For example, a customer might text “WIN” to a shortcode to enter to win a free meal at a restaurant.
Text-to-subscribe campaigns
Customers can text a keyword to a shortcode to subscribe to receive regular text messages from a business. For example, a customer might text “SUBSCRIBE” to a shortcode to receive regular promotions and updates from a clothing store.
Text-to-donate campaigns
Customers can text a keyword to a shortcode to make a donation to a charity or non-profit organization. For example, a customer might text “GIVE” to a shortcode to donate $10 to a disaster relief fund.
Text-to-vote campaigns
Customers can text a keyword to a shortcode to vote in a poll or survey. For example, a customer might text “VOTE” to a shortcode to vote for their favorite contestant on a reality TV show.
Text-to-redeem campaigns
Customers can text a keyword to a shortcode to redeem a coupon or offer. For example, a customer might text “REDEEM” to a shortcode to receive a discount on their next purchase at a retail store.
These are just a few examples of the many ways that businesses can use SMS shortcodes for marketing purposes. By using a shortcode, businesses can create a simple and memorable way for customers to engage with their brand through text message. Reach out to our experts to drive successful SMS Marketing campaigns.
