Over the last few years, we have seen a tremendous amount of rise in the usage of mobile devices and subsequently mobile phone users. As more and more people have begun using their mobile devices. Mobile phone users are expected to send out more than 18 billion text messages every single day. With the convenience of mobile devices and the widespread use of instant messaging, more people than ever are having more fun than ever before.
A2P Messaging also commonly known as application-to-person SMS has proven to be an invaluable tool for customer engagement, business growth and much more! However, Industry experts are stating that we are only on the cusp of beginning to experience the tremendous amount of potential and plethora of services and features that A2P brings to the table.
It is estimated that the growth of A2P messages will reach an unprecedented 3.5 trillion this year, which is an estimated 40% overall growth compared to 2019. Source: Juniper Research. Communicating with the help of A2P messages brings forth a vast variety of benefits, especially for collecting important, necessary data. By setting forth this significant data, messages can be made more relevant to the customers as well.
How can A2P messages help scale your business out to a global audience?
As an enterprise business, one of the main differentiating factors that separate your business from the rest is the amount of volume of SMS messages that are sent out. Comparatively, the amount of SMS messages that are sent out by mid-market solutions is significantly lower than average.
Due to the pandemic and working from home becoming commonplace, there has been a tremendous increase and demand for A2P services. More organisations than ever before will need to comply with different regulations across countries, giving a greater ability for sending out a great volume of messages.
Route Mobile’s A2P messages have an excellent network capability in handling more than messages with a volume of more than 2 billion. Route Mobile’s A2P service, provides multi-personalised messages which are action-oriented, that can be enhanced with the help of layering of messaging with APIs, Calls, Emails, and Voice.
In today’s times, businesses use a simple system of notifications and alerts which are conveyed with the help of short codes in order to send out a great volume of A2P messages. In case the receiver has a particular concern or has to resolve any issue, they would, unfortunately, need to call a separate phone number for this.
Thus, A2P messages fit right into this as an optimum solution, as companies would want to have the ability and the freedom to transition seamlessly between conversations with customers and alerts. It is imperative to remember that toll-free numbers are much cheaper to acquire and are easier to establish.
A2P messages are gaining significant amounts of traction, especially during a time when a majority of carriers are also starting to abandon their shared short codes.
In what ways can A2P SMS messaging can help in driving greater growth for your business?
There are a variety of different use cases for enterprise A2P SMS, which has made the solution a much more viable growth strategy. The added advantages of A2P SMS can help deliver messages and support in a timely manner, particularly within the field. Service providers can leverage the technology in delivering timely messages and supporting technicians within the field.
As more businesses are using A2P SMS solutions, there is a chance that you will need them tomorrow. It is important to remember that technology has always prevailed as the driving factor in helping organisations help meet business along with customer goals in a timely manner.
Medical facilities can utilize automated messaging platforms to make and manage appointment schedules. And marketers in almost every vertical can find ways to engage their target audience with hyper-personalized messages.
Are you interested in driving your business growth and connecting with your audience? Learn how Route Mobile’s A2P messaging solutions can help you enhance your customer’s experience through its plethora of services.
