About Samco

Samco Securities, aims to empower every stock market participant to excel and achieve optimal financial performance through their mission-driven approach and innovative tools like the Samco Trading App, which provides powerful insights that aid trading decisions.

Samco Securities overcame delivery challenges with Route Mobile’s messaging achieving:

  • 99% Deliverability: Surpassing traditional SMS.
  • Maximum Customer Engagement: In key campaigns.
  • Cost Savings: Reduced costs for customer outreach and support.

      • While also realizing cost savings and addressing delivery optimization challenges

Primary Challenges:

The biggest challenges faced included ensuring consistently high delivery rates and effectively managing failed deliveries. Specific campaigns like “Nominee-Pending-RCS-2-21122023” and “Muhurat_Trading_RCS_Leads_Nov9” encountered notable numbers of delivery failures, highlighting the need for robust messaging solutions.

Solution:

The decision to adopt RCS Business Messaging was taken in search of more advanced communication solutions, offering richer interactions than traditional SMS. RCS emerged as a promising technology during extensive research due to its potential to enhance customer engagement through multimedia and interactive elements.

Impact on Business:

RCS Business Messaging has transformed Samco’s ability to reach and interact with customers by offering personalized, media-rich messages.

This approach has elevated customer satisfaction levels and deepened engagement significantly.

The features most beneficial to Samco’s operations include rich media support (images, videos), interactive buttons for easier customer responses, and read receipts for insights into message delivery and engagement.