About the organisation
A leading multi-speciality hospital with a patient reach across the UAE and it’s neighboring Gulf States.
This Leading Hospital in the Middle-East Successfully Applied Route Mobile’s WhatsApp Business Solution to Improve their Patient Engagement
Challenges Faced
The hospital used legacy communication channels like SMS, phone and emails to address patient queries and wanted a single automation platform for this process.
Product
WhatsApp Business Solution
Scripted the success story by
- Infusing automation to help the hospital connect with their patients effectively and efficiently
- Providing its patients with a single platform to book appointments, locate branches, receive their insurance details, and request callbacks
- Integrating a WhatsApp Chatbot to seamlessly communicate with their patients
- Enabling the hospital to send real-time updates via notifications and alerts
- Reducing patient wait time in queue and over-reliance on telephony service
Outcomes of #RouteItRight methodology
- Provided an exclusive automated communication channel that is simple and reliable
- Assisted in creating a cohesive working environment for the medical staff
- Ensured better patient database management and enabled patients to get real-time relevant details
- Reduced manual intervention and optimised the hospital staff time through effective automation of their helpdesk
- Cut down wait time spent in a physical queue and on an IVR