About the organisation

The company is India’s largest blue and grey-collar job portal. Their true purpose is to provide livelihoods to the 250 million blue-collar workers of India, enabling 30 million job seekers and 100,000 businesses to connect monthly. They have built a recruitment ecosystem that eliminates middlemen, fraudulent jobs, and vulgar jobs, ensuring genuine employees and employers.

Here’s how a job portal improved their end-user engagement with Route Mobile’s WhatsApp Business Platform

Challenges Faced

The company used to send job profiles to desired candidates, however, through the traditional medium of SMS and emails. This didn’t offer them the results they desired. They received minimal leads and weren’t working out the way they wanted.

Product

WhatsApp Business Platform

Scripted the success story by

  • Created a Whatsapp Business Solution with an intuitive CPaaS solution to engage with candidates easily
  • The solution enabled the company to send rich media messages like mages, pdfs, links, videos etc.
  • Seamless communication improved lead generation and closing
  • Helped the company see a jump in leads and conversion

Outcomes of #RouteItRight methodology

  • Integrating the Whatsapp API significantly increased the convenience to communicate with the candidates
  • Leads and conversion increased by 20 to 30%