About the organisation

This pioneering event management company serves 43 industrial sectors covering trade and consumer events globally.

We helped Increase Tradeshow Attendee Footfalls of this Event Management Company with Value-added E-ticketing Beamed through our WhatsApp Business Solution

Challenges Faced

The organisation was using legacy channels to send out notifications to their prospects. This was severely impacting their user experience, prompting them to not only add another mode to reach their customers along with SMS and emails, but also wanted AI and automation to play a key role in their communication plan. Additionally, the company also wanted a platform through which they can drive actionable insights and derive necessary ROI.

Route Mobile Case Studies Event Management Illustration


Scripted the success story by

  • Implementing the WhatsApp Business Solution in their customer engagement program
  • Streamlining their customer registration process through responsive notifications
  • Enabling the organisation to send out event details on-time through PDFs and videos
  • Easing the process of sharing ticket links with their clients
  • Helping them increase the footfall at exhibitions

Outcomes of #RouteItRight methodology

  • Significantly improved their customer experience through media-rich notifications using the WhatsApp Business Solution
  • Motivated user attendance by prompting to set-up meetings with potential clients based on a user’s interest in a product
  • Streamlined user interaction through rapid information sharing