RCS Business Messaging (RBM), is a communication protocol between telecom operators, OEMs, and messaging partners for A2P Rich Messaging. It’s an upgrade from an SMS with rich media for enterprises to send videos, audios, images, gifs, map locations, and create engaging & rewarding campaigns. RCS Business Messaging is the perfect amalgamation of the traditional SMS communication channel and visually rich message format to deliver engaging customer experiences.
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Features & Benefits of RCS Messaging
Product Trivia
11.7$ Billionis the projected growth for the global Rich Communication Services market by the year 2025
How RCS Messaging works
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FAQs on RCS Messaging
RCS Business Messaging is an advanced messaging solution that allows businesses to enhance their communication with customers through interactive, rich media messages. It leverages the capabilities of RCS, an upgrade to traditional SMS, to provide a whole host of features such as branding, rich media elements, suggested replies, carousels, and more.
RCS Business Messaging offers an upgraded experience compared to traditional SMS. It supports rich media content like images, videos, interactive buttons, suggested replies, and carousels. It allows businesses to create more engaging and interactive messages, providing a better user experience for customers.
RCS Business Messaging offers several benefits for businesses, that includes:
– Enhanced customer experience with rich media and interactive elements.
– Improved branding with business logos and colors.
– Increased engagement through suggested replies and action buttons.
– Ability to track message delivery and read receipts.
– Seamless integration with other business systems and APIs.
– Personalized and targeted messaging based on customer preferences.
Businesses can send RCS messages to customers through their messaging platform or by partnering with a Mobile Network Operator (MNO) or Communication Platform as a Service (CPaaS) provider. These providers have access to RCS infrastructure and can facilitate the delivery of RCS messages on behalf of businesses.
RCS Business Messaging is supported by various mobile operators globally. However, the availability of RCS and RCS Business Messaging may vary by country and region. It’s important to check with the mobile operators and service providers in the specific markets where you want to use RCS Business Messaging.
The costs associated with RCS Business Messaging can vary depending on the service provider, message volume, and specific requirements of your business. It’s best to reach out to us to understand the pricing models and any associated costs.
Yes, RCS Business Messaging can be automated using APIs and integrations with business systems. This allows businesses to send personalized messages, transactional notifications, and even automate conversational interactions with customers.
RCS Business Messaging can benefit a wide range of businesses across various industries. It is particularly useful for businesses that aim to provide interactive experiences, deliver visual content (e.g., product images, videos), offer personalized promotions, enable mobile transactions, provide customer support, and engage with customers through conversational interactions.
Yes, RCS Business Messaging supports two-way communication. Customers can respond to RCS messages, engage with suggested replies or buttons, and have real-time interactions with businesses. This enables businesses to provide customer support, answer queries, and conduct conversational transactions.