Route Mobile is ideally positioned to capture a significant share of the fast growing global CPaaS market

Route Mobile is bullish about the future growth prospects that the global CPaaS market has to offer and has carved out a clear roadmap to emerge as a market leader. Historically, we have delivered a consistent revenue growth over the past three years clocking 33% revenue CAGR on the back of well executed organic growth strategy and by consummating value accretive acquisitions.

I believe, we are very well positioned in the global CPaaS arena by the virtue of our diversified global operations coupled with our comprehensive bouquet of product offerings. We intend to capitalize on our global footprint, group synergies, product innovation, focus on cutting edge technologies and continuing to strengthen our communication stack to deliver next level customer experience with tangible outcomes.

Global Footprint and Group Synergies

Route Mobile has a strong footprint globally, with presence across 20 countries, serving several blue-chip enterprises including some of the largest technology giants in the US and other parts of the globe. Our global operations offer us multiple levers to create sustainable growth momentum in the business.

I believe, Route Mobile has created significant dominance in the emerging markets, particularly select markets in Asia, GCC countries and Africa. We have established ourselves as a leader in the UAE market servicing marquee enterprises in the private as well as in the government sector. We are now expanding in Kuwait, through the acquisition of Interteleco International, and Saudi Arabia.

Over the last five years, India has become an integral part of our growth strategy and we have become one of the leading players in India in such a short span of time. We continue to deepen our stronghold and aspire to be the leader in this market. We are witnessing strong traction in some of the Asian countries – Nepal, Bangladesh, Sri Lanka and Indonesia.

I believe, Latin America will exhibit tremendous CPaaS growth opportunity in the years to come. Through Masivian SAS, we are one of the leading players in Colombia & Peru with strong enterprise reach. Further, we are expanding into adjoining markets like Chile, Mexico and Ecuador.

In Europe, we are based out of the United Kingdom and Malta and have further strengthened our presence post the acquisition of M.R Messaging.

Large part of our success across the globe is attributable to the Super Network, direct connectivity with over 280 mobile network operators, that we have built over 18 years of our existence.

We have further deepened our relationship with these mobile network operators by leveraging our firewall product, added through the acquisition of 365squared, offered on a pure-play SAAS mode. This product is being used by 10 mobile network operators globally. In addition to firewall, we also offer SMSC, MMSC, Hubbing solutions to mobile network operators.

Product Innovation

A2P messaging continuous to be the most widely used communications channel by the enterprises, Route Mobile has developed a very comprehensive product portfolio encompassing WhatsApp Business Platform, Viber Business Messaging, RCS Business Messaging, Email (SendClean acquisition) and Tollfree short code/long code/10 DLC business. These alternative communication channel offerings are witnessing increased traction from enterprises across verticals.

Enhanced Business Communication or OTT messaging has emerged as a platform of choice for orchestrating various conversational interactions that can inspire and help you maintain two-way interactions with your customers. Various channels like WhatsApp, Viber, Apple, Google, RCS will see significant adoption.

Proactively engaging customers using Chatbot, Live Agents along with collaborative tools like co-browsing, a well-executed Hybrid Communications Strategy is all about providing personalized support by integrating the reactive & digital communication channels to deliver a cohesive experience.

Communication channels have become richer, have easy APIs for brands who are using a chatbot, Live Chat messaging channel and Voice assistance for creating next-gen commerce experience Messaging apps, chatbots, and voice assistants are changing consumer habits and their expectations towards brands.

We strong believe Communications and Commerce will intertwine and that Commerce has already seen a growth momentum. We at Route Mobile see a shift from e-Commerce to c-Commerce (Communication Commerce). Conversational Commerce continue to gain traction with easy-to-integrate APIs for catalogue management, payments, as well as Enhanced Business Messaging channels.

Industry Use cases and The Future

I firmly believe that CPaaS uncovers the multifaceted ways in which communications can be simplified using data to create delightful experiences. open up and ocean of possibilities for enterprises to transform their customer communications. Below are some of the use cases where we have enabled some know brands and enterprises to adopt to digital communications and deliver seamless customer experience

Coca-Cola wanted to digitize the ordering process on WhatsApp. We have deployed an end-to-end commerce journey for users on WhatsApp where they can add products from the catalog and complete the payment within the same conversational flow.

Route Mobile enabled World’s leading fast-food multinational retailer went paperless by replacing paper by sending digital bills of customer order to reduce carbon footprint, attain efficiency and better CX using the WhatsApp Business Platform.

We are very proud of our recent deployment for the Government of Assam, where we have been able to create a citizen communication platform to engage and interact with over 1mn plus citizens. This deployment enabled the government to notify and share information during the recent floods-related emergency situation in the state. The initiative was well received by the citizens of the state.

Our next focus area on technology front are Mobile Identity and UCaaS (Unified Communications as a Service). We are also working on some of the use cases of blockchain beyond mobile operators. We strongly believe that blockchain is a critical technology that can help solve age-old industry challenges, and it will evolve to fit the new digital world, aiding transformation in the true sense.

To sum it up!

Route Mobile has laid a very robust global foundation on the bedrock of trust, innovation and commitment to simplify communications and deliver superlative customer experience across the globe.

Backed by a seasoned & experienced leadership team, Route Mobile is well positioned to execute its growth strategy and deliver industry-leading growth by leveraging its cutting edge CPaaS platform and global presence.

We are proud of our achievements till date and this is just the start. We are building the future today, and I thank our stakeholders for partnering with us in our sustainability journey.

  • Author
    Rajdipkumar GuptaManaging Director & Group CEO