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SMS boasts staggering open rates of 98%, making them the most preferred way of communication today.
With more phones worldwide than the global population, the dominance of SMS marketing, A2P messaging, and RCS business messaging isn’t surprising.
Since the world has witnessed the increasing adoption of artificial intelligence and other modern cutting-edge technologies, it only accommodates the evolution of text marketing, keeping it the most personalized and intimate method to reach customers with the most deliverability.
For businesses, it’s essential to stay ahead of the curve and be aware of the technological forecasts, trends, and current statistics predicting the future of marketing and communication in the world.
With this blog, picking the most fascinating SMS marketing trends and statistics, we’re doing the same for you!
Top SMS Marketing Trends & Stats In 2024
Here are some top SMS marketing trends, followed by the statistics that indicate or prove them.
Engaging customers via SMS
- SMS has a response rate of 45%, which is nine times higher than email, and even matches WhatsApp business messaging by more than 40%.
- 26% of businesses are using SMS to send discounted offers to their customers to keep them updated. ?
- More than 50% of prospects make purchases after a marketing text.
- 93% of companies use One-time-password (OTP) to verify user login and payment requests.
Also Read: Top 10 SMS Marketing Best Practises For Businesses
AI-Powered SMS Marketing
- 73% of CX experts believe AI will power all customer experience interactions.
- An AI-driven SMS marketing campaign can improve their CTR by 40% by just optimizing the timings for sending messages and leveraging customer data and behavior.
- According to McKinsey, AI offers hyper-personalization, which can help generate 5 to 8 times ROI on the marketing spend and boost sales by 10%
Fastest Engagement
- 90% of SMS messages are read within the 3 minutes of being received. Such fast engagement is unparalleled by any other marketing or communication channel.
- Also, 80% of Millennials open their text message within 90 seconds of receiving them.
- 30% of customers respond to a survey on SMS with an average response time of less than six minutes.
Preferred Mode Of Contact
- Individuals within the age bracket of 18 to 34 years old prefer text/SMS as their channel of notification from businesses.
- 55% of people prefer using SMS over Facebook Messenger and Whatsapp, reflecting the power of SMS marketing even with such social media dominance.
- Due to its ease of use, simplicity, and accessibility, SMS is the most preferred communication channel for consumers to receive brand updates or notifications, and it accounts for 48% of the total.
- 91% of consumers would like to opt-in to receive promotional SMS for brands, which means businesses can sell their products to more qualified leads directly with minimal effort.
Utilizing 10DLC Numbers
- 42% of users say they get spam from businesses they’ve never contacted.
- 95% of calls labeled “Spam Likely” are not answered by the recipient. So, businesses naturally want to prevent this by using 10DLC numbers with A2P messaging.
Personalized Messaging At Scale
- 93% of customers are more likely to return to buy more when they experience personalized customer service or experience.
- 62% of consumers believe that companies can do a better job personalizing their experiences.
SMS Marketing Within An Omnichannel Presence
- Approximately 70% of customers will be more likely to increase their expenses with brands implementing a smart omnichannel strategy
Also Read: Why Omnichannel Customer Engagement Is the Future of Retail?
Future Potential Of SMS Marketing
- SMS is bound to skyrocket with the increasing number of mobile users, further expected to shoot up to 7.5 billion users by 2026.
- 60% of business owners believe their SMS marketing budget must be increased.
- The global A2P and P2A messaging marketing is expected to be worth USD 7.28 billion by 2025.
Conclusion
These SMS marketing trends and statistics will certainly revolutionize customer engagement strategy and marketing in 2024 and beyond. As a business, you must prioritize these listed aspects of text marketing, research, analyze, and discuss with concerned associates to find ways to implement and adapt accordingly.
However, what makes it obvious is optimizing SMS marketing through RCS business messaging, A2P messaging, and other communication solutions with the help of expert BSPs like Route Mobile, known for providing advanced communication solutions through their products and services. Have the early mover advantage and contact our experts today!
FAQs
Is SMS Marketing growing?
SMS marketing is rapidly growing. In fact, global SMS marketing was valued at approximately $64.49 billion back in 2021, which is expected to reach $84.90 billion by 2027.
Why Should Businesses Invest in SMS Marketing?
Businesses should invest in SMS marketing because it has tremendous potential as a communication and marketing channel. SMS has an average open rate of 98% with a 45% response rate, higher than any other channel. They are perfect for increasing customer engagement, building brand loyalty, and boosting revenue; hence, they are worth investing every penny in.
What is Considered to be a Good Conversion Rate for SMS Marketing?
A good SMS marketing conversion rate usually ranges between 21% to 32% depending upon factors such as campaign goals, industry, etc.
