- Importance of verified SMS
- How does it work?
- Security features
- Global appeal and application
Businesses send trillions of messages every year to communicate with consumers with things like OTP (one-time-passwords), notifications, alerts, confirmation etc., but sometimes it can be difficult to identify & trust these messages as these are sent from random numbers. These messages may be misleading & urge a response from end-user asking their personal information which may be subjected to breach or phishing. How can you ensure the authenticity of your brand messages?
Verified SMS allows brands to send SMS to verify their identity, incorporate a brand experience and reduce fraud risk. Verified SMS aims to enable consumers to simplify decisions when it comes to communications they receive. It helps businesses enhance their conversations with users, build trust, and prevent scams.
It also gives an advantage to brands and helps them deepen & boost engagement since the message is from a trusted source. It aims to improve the response rates along with brand experience while reducing the risk of fraud in messaging. With verified SMS can help brands to tremendously improve business communications, ensure their brand stands out as the brand’s logo and details displayed.
How does Verified SMS by Google work
Verified SMS verifies the authenticity of the message by mapping the Enterprise & Aggregator. The message gets verified only when it is delivered from an authentic source. Once the verification process is completed, the user can see the sender’s business name, logo & a verification badge in the message thread. If the message is not verified users get a notification for spam content.
Verified SMS has been rolled out today in nine countries namely, the U.S., India, Mexico, Brazil, the U.K., France, Philippines, Spain and Canada with more countries to join the list.
Spam detection & reporting in real-time
Apart from verifying the business which is sending messages, there is an advanced level of spam filtration also available. It warns users for suspected spam & unsafe messages. The users can report them and help in improving the spam detection model. Users can also report spam texts in messages at any given time and can block the conversation to stop receiving messages in the future.