5 Key Features of Mobile Authentication for today’s Customer Engagement – Route Mobile

Mobile authentication indeed is the need for the hour to improve customer experience during a registration or login process. It can also help increase conversions as it enables customers to log in faster by allowing them to skip the need to remember passwords. An active customer identity model designed for today’s mobile-centric world follows a strong authentication process.

Below are 5 key features that make mobile authentication a reliable and secure solution.

Scan:

Here’s how it works. The scan feature ensures that only clean numbers enter your application. It thus enables your business to verify the users on their platform and put a stop to the creation of fraudulent or fake accounts while keeping accounts secure. The result is a sanitized user database with increased user-friendliness, faster turnaround and reduced instances of fraud.

Authenticate:

It securely and reliably checks if a user possesses that particular number with a quick 1-step verification without sending out an SMS like others do and the entire copy-paste hassle. It provides superior protection from social engineering, SS7 hacks and malware. This level of sensitive verification is accomplished without causing any inconvenience to the user, thus creating a seamless user experience every time.

Confirm:

It brings only verified user accounts thereby creating a balancing of security and experience via biometric inputs, document scans and authoritative user data. Some of these inputs could include fingerprints, voice, face and eye or iris-pattern. This feature provides multi-modal identity proofing with low onboarding costs.

Safeguard:

It secures high-value transactions, prevents fraud on various levels and offers seamless real-time decision making for these high-value transactions. This step is app and device agnostic and includes features such as invisible verification, definitive risk signal and omnichannel features as well.

Check:

When a phone number changes hands or gets deactivated, one receives real-time trusted data directly from mobile operators with complete TCPA/data protection compliance. This step ensures that even though a device has been lost or stolen, the business has received this information and can block any attempt of interaction from such a device.

The mobile phone number has become the most ubiquitous and reliable identity attribute for users of online platforms worldwide and businesses are yet to realize the full potential of phone numbers to support the expansion of the digital world. However, with such a ubiquitous identity comes a serious threat to authenticity and privacy, and eventually business. Identity theft is an easy and high-reward crime and a formidable threat to all businesses that operate with the help of the Internet of Things, including the use of mobile phones. Moreover, with most people keeping weak passwords and many times, not remembering their login credentials, the cyber-threats have become increasingly difficult to tackle. Hence, the use of mobile authentication is a feasible and easy solution to combat this problem. This feature will not only save the time of consumers and businesspeople but also save people from fraudulent transactions that can lead to huge losses, and cause considerable inconvenience and most importantly loss of trust in the long run.