Summary:
Ads That Click To WhatsApp Is What Your Business Needs
Businesses today are actively investing in Facebook and Instagram ads to engage with their target audience. These platforms are known for their tailored and interactive experiences, which customers now look forward to.
However, businesses still aim for higher returns on their ad spend(ROAS). Brands only want to spend on ads that generate considerably better return on investment (ROI) than ever before.
To help marketers achieve their goals better, Meta has introduced Click to WhatsApp Ads (CTWA).
These ads seamlessly blend social media platforms with the highly engaging WhatsApp messaging service.
Let’s see how Click to WhatsApp Ads work and how they are a powerful tool in marketers’ arsenal.
What are Click-to-WhatsApp Ads?
CTWA enables you to incorporate a call to action(CTA) button into your Meta ads that redirect customers to your WhatsApp business account. These ads can be strategically placed across Facebook and Instagram—appearing in newsfeeds, stories and Marketplace—supporting lead generation, marketing initiatives and sales efforts. Essentially, they combine the reach of paid ads with the personalized touch of a messaging application, providing a direct avenue for businesses to interact with their customers.
Power of WhatsApp Business API
- Best display of products & services – With WhatsApp API, you can use various templates, such as carousel, catalog, and multi-product, to showcase your products in the best possible way while displaying relevant information to your customers.
- Chatbots that assist customers with purchase decisions – WhatsApp Business APIs let you build custom bot journeys for each campaign, which can be altered at any point in time. These bots can help customers in their purchase journey, providing relevant information and transfer to live agents for assistance whenever requested.
- Delightful post-purchase customer experience – Send automated messages, feedback forms or rating requests to customers to assess their journey, thus adding more value to the customers in their post-purchase journey.
- Drive conversational commerce – With conversation commerce, stay in touch with your customers 24/7. Giving your customers a chance to stay connected with your business throughout the purchase journey, increases engagement and leads to higher conversion rates.
Route Mobile, a leading player in the CPaaS domain, provides Whatsapp APIs that let businesses send personalized messages, build bot journeys, make in-app payments and leverage customizable templates. Our APIs are also natively integrated with various CRMs.
How Do Click-to-WhatsApp Ads Work?
Imagine that you run an apparel store that is now selling winter collections. Your marketing strategy could be to run paid ads on Instagram and Facebook to raise awareness. However, by integrating a Click to WhatsApp button, you can now prompt clients to initiate a chat with your brand on WhatsApp.
An attention-grabbing caption encouraging your customers to connect and a CTA button that opens WhatsApp directly on their device, takes your customers right from awareness to consideration.
Once the customer connects with your business on WhatsApp, you can showcase your product catalog, share interactive videos, and provide personalized offers. You can also use chatbots to guide customers through the purchase process and enroll them in your loyalty program, seamlessly taking your buyer through the entire marketing funnel with a single ad.
Driving customer engagement through CTWA
Click-to-WhatsApp Ads drive customer engagement through four key stages:
- Attention: Grab customers’ attention with relevant, engaging creatives and CTAs.
- Interest: Spark curiosity about your products, encouraging users to learn more.
- Discovery: Help potential customers discover your business on WhatsApp.
- Action: Use clickable CTA buttons to direct users to your WhatsApp, enabling them to complete the purchase journey with your brand instantly.
Why Should You Run CTWAs?
- CTWA is a powerful tool for building loyalty – Your best bet at customer acquisition is a seamless purchase journey. Meta lets you personalize your ads and send customized offers and discounts for targeting and remarketing. Once a customer lands on WhatsApp, you can leverage chatbots to take customers through the purchase journey. Post-purchase, you can keep customers informed about new products and promotions through Instagram, Facebook and WhatsApp ads.
- CTWA lets you reach your customers on their preferred app – Facebook ranks as the most popular social media app with 3.05 billion monthly active users, followed by WhatsApp and Instagram, respectively at 2.78 and 2.04 billion. Reaching customers on these platforms guarantees higher engagement rates.
- CTWA lets you run targeted ads for re-engagement – Meta lets you target customers on the basis of interest, behavior and past interactions, thus letting you re-engage prospects who leaked out of the marketing funnel at any stage. You can use WhatsApp to remind them of abandoned shopping carts or any recent interactions with lucrative offers and discounts
- CTWA gives you first party data – CTWA provides you with data such as name and phone number that you can leverage to hyper-personalize your campaign, enhancing end-user experience. Hyper-personalization increases brand loyalty and helps customers feel valued and recognized.
To Run CTWA, You Need
- WhatsApp Business Account(WABA) – For CTWA, you need more than just Facebook, Instagram or a standard WhatsApp account. You will need a WhatsApp business app or WhatsApp business API. These accounts equip you with features like a chatbot, advanced analytics and templates like catalogs and carousels. Route Mobile is one of the leading WhatsApp business solutions providers, catering to customers across the globe. Communicate with customers globally using Route Mobile’s WhatsApp Business API.
- Integration with Instagram and Facebook—The next step is to integrate your WhatsApp account with your Facebook page or Instagram account. This can be done through the apps’ settings.
Setting Up Click-to-WhatsApp Ads
To create a Click-to-WhatsApp campaign, follow these steps:
- Link your Facebook page or Instagram account with your WABA. Ensure you have the admin access.
- Log in to Ads Manager.
- Choose your campaign objective, name and ad set.
- Next, choose where you want to locate your conversions; select ‘Messaging apps’ from the option
- The next step will prompt you to select the messaging app where you want to drive sales. Choose ‘WhatsApp’ from this list.
- Select all other parameters for your ad, such as budget, schedule, placement, target audience, name, creativity, etc.
- Finally, select “send a message on WhatsApp” CTA for newsfeed posts or a “swipe up to chat” CTA for Instagram stories and run your ad.
Use Cases For CTWA
- Guided Onboarding Experience: CTWA can improve the onboarding process for new customers. Users can be directed to WhatsApp, where they can fill in-built onboarding forms, get individual assistance, upload documents or place orders.
- Engaging Learning Experiences: Meta ads can directly lead students to the WhatsApp account of the e-learning platform and receive detailed information in their WhatsApp groups. Interactive lecture notes, instructional videos, tests, and other educational content can easily be shared on students’ WhatsApp accounts from their educational institutions or e-learning sites.
- Tailored Pet Care Advice: Veterinary clinics can use CTWA to advertise services and appointment bookings. The bookings can be completed on WhatsApp. The platform can be leveraged by pet owners to contact the clinic and talk about their pet’s health or get recommendations about pet care.
- Instant Ticket Booking: Event organizers can use CTWA to offer a quick and easy ticket booking process. Ads can lead users to WhatsApp, where they can ask questions about the event, choose seats, and purchase tickets in real-time.
Conclusion
Click-to-WhatsApp Ads combine the extensive reach of social media and the personal touch of WhatsApp Business to create a powerful marketing tool. With CTWA, you can enhance customer engagement, drive sales, and gather valuable data, all while maximizing your return on ad spend. Contact Route Mobile today and get started with your Click-to-WhatsApp campaigns.
