Reaching the customer base in today’s digital world is more important than ever. And with the rise in digital technologies, the options, and modes to reach potential customers are endless. However, when it comes to effectiveness and getting the job done meticulously, WhatsApp Business triumphs all others. WhatsApp Business brings with itself a personal undertone to it, more engaging than others, and additionally the fact that WhatsApp as an app is widely used.
Let us take a look at understanding what makes WhatsApp Business Platform unique and more useful with its numerous features.
WhatsApp Business has a distinct identity when compared to the normally used WhatsApp App. It retains the personalised sense of the app, and adds to it specifically tailored features for businesses. Some prominent features include automated messages, chatbots, and analytics to assist businesses in tracking their performance.
When we say it retains features from the traditional WhatsApp app, we mean that WhatsApp Business remains closely associated with customers when compared to email marketing methods or other similar modes. WhatsApp’s messages are read within minutes of being received, making it a powerful and instant tool to connect. Since we all know that time is the key for businesses, also enabling such businesses to initiate a two-way communication and understand the customer better.
Prioritising Customers Needs
What do customers in general prioritise? The first and most important element towards customer satisfaction is that they are valued. Receiving a simple WhatsApp message, curated for them, most often does the trick. They feel appreciated, wanted, and their feedback is valued. Additionally, WhatsApp Business allows businesses to use it as a quick reparation mechanism wherever customers seem to be stuck. Or for that matter also a quick response customer service too.
To put the cherry on top, WhatsApp has over 2 billion active users using their app, a massive base that can be tapped in by businesses and reach an astronomical number of consumers. The multi-jurisdictional connectivity of WhatsApp means businesses can now think of expansion in the truest of senses, by marketing across multiple countries.
One example of a business that has successfully used WhatsApp to expand its reach is the online retailer ASOS. ASOS launched a WhatsApp chatbot in 2019, which allows customers to browse and purchase products directly from within the app. This has proven to be a popular feature among ASOS’s customers, as it allows them to shop in a more personalised and convenient way.
Data Analysis for Better Performance
In addition to its customer-facing features, the WhatsApp Business API also offers a range of tools and analytics to help businesses track their messaging performance. This includes metrics such as message delivery rates, open rates, and click-through rates, which can help businesses optimise their messaging strategies and improve their overall performance. For example, a business might use the analytics provided by the WhatsApp Business to test different messaging strategies and see which ones are most effective at driving engagement and conversions. They might also use this data to identify which customers are most engaged with their brand and tailor their messaging accordingly.
Connecting the Easy Way
WhatsApp Business API also supports voice and video calls, which can be used to conduct virtual meetings, or even conduct product demos. This can be especially useful for businesses that operate remotely or have customers in different parts of the world. Overall, the WhatsApp Business offers businesses a powerful way to connect with their customers on the channel they love. By leveraging the intimacy and personalization of WhatsApp messaging, businesses can build strong relationships with their customers and drive growth in new and exciting ways.
Of course, as with any marketing channel, it’s important to use the WhatsApp Business responsibly and ethically. This means respecting customers’ privacy and ensuring that messaging is relevant and valuable to them. It also means being transparent about how customer data is collected and used, and giving customers the ability to opt-out of messaging if they choose.
The Bottom Line
There is no doubt left on the potential that WhatsApp Business API has, and the incredible impact it can create on customers. In short, it offers a unique opportunity to connect with people who were never more accessible, and help grow businesses in ways unimaginable. Contact our experts and apply for WhatsApp Business API in no time!
