About the organisation

It is the largest global online retailer and a prominent cloud services provider. The company is known for its disruption of well-established industries through technological innovation and mass scale. It also has a presence in AI assistant and live streaming platform.

OBD, IVR, along with, 2Way Messaging maximize the reach and create a seamless communicational loop for the leading global online retailer

Here is an insight on how we collaborated with one of the global online retailers and enabled it to #RouteItRight by enriching its customer communications using our products OBD, IVR, and 2Way Messaging.

Challenges Faced

The team faced challenges in coordinating multiple phone calls to explain the offers available on its platforms. They also faced another challenge of receiving feedback from the vendors.



Scripted the success story by

  • Explaining offers available on eCommerce platform.
  • Getting feedback from sellers on training provided by eCommerce platform using keywords by replying to VMN.

Outcomes of #RouteItRight methodology

  • RML platform captured the feedback, and uploaded it on the eCommerce platform.
  • eCommerce platform could view the details on a panel provided by RML.
  • Sellers could avail the extended offer by replying to the VMN published by eCommerce platform.
  • Offers were published to sellers through SMS.