About the organisation

Medya Diagnostic Centre (MDC) offers full-service diagnostics to the public and private sectors. MDC is positioned to be responsive to the needs of the health system; developing and implementing new tests and methods that are not available in the region or were previously performed internationally. MDC is the first Laboratory in the region to achieve International Accreditation by CAP (College of American Pathologists), as a Quality Provider of Medical Testing.

Challenges Faced

The lag time between the collection and sharing of health data makes it difficult for the patients how to go ahead with the treatment. To appropriately treat the ongoing conditions and to prevent recurrent illness and hospitalizations it’s necessary to share the reports in real-time with the patients. Just sending promotional messages is of no use if it is not personalized or you are unable to check the analytics of the messages sent.

Scripted the success story by

  • Communicating with customers via rich text messages, interactive buttons, links, and expressive content with emojis.
  • Offering multilingual support on chats that brings personalization to your customer journey.

Outcomes of #RouteItRight methodology

  • 85% handset delivery rates
  • Enhanced 1:1 personalized communication
  • Increased open and click-through rates
  • Heightened awareness using marketing campaigns