The SMS marketing industry is expected to reach $38,442 billion by the end of 2030, with a projected high compound annual growth rate (CAGR) of 21.26%.
It is a powerful marketing strategy and a game changer when it comes to customer outreach and engagement.
Especially when businesses seek to leverage the immediacy or urgency aspect of business communication and marketing, nothing comes even closer to text messages.
After all, nearly 70% of people worldwide own a smartphone, making text messaging more prevalent, convenient, and accessible. Also, most people read their texts within five minutes of receiving them.
However, to utilise the full potential of SMS marketing strategy on scale, businesses must collaborate with a leading SMS service provider to uplift their 2024 marketing strategy.
That’s why this blog will focus on why SMS platform providers are critical to your improved marketing strategy this year.
Table of Contents:
- Benefits Of SMS Marketing
-
Why Choose SMS Platform Providers?
- Providing Data Centralisation Platform
- Offering Automation For Your SMS Campaigns
- Capable To Scale With Business
- Equip Your Business For A More Professional Approach
- Provide Seamless Integration
- Allow Segmentation For Specific Targeting
- Offering Detailed Analytics & Reports
- Ensuring Compliance & Security
- Conclusion
- FAQs
Benefits Of SMS Marketing
Versatile With Multiple Use Cases Across Industries
SMS marketing has diverse applications across industries to drive specific results. This opens up countless possibilities for marketers to explore.
Here are some ways businesses are already using it:
- Onboarding new customers
- Confirming, rescheduling, and cancelling appointments
- Sending order confirmation and account details
- Updating delivery status
- Reminders for appointments and payments
- Offering tech support
- Collecting customer feedback
- Sending promotional messages
Cost-Effective & High ROI Marketing
SMS marketing campaigns are highly cost-effective, especially compared to other traditional forms of marketing. Yet businesses can expect a high return on investment with SMS campaigns and such diverse applications of SMS marketing.
Data-Driven For Deep Analysis
SMS campaigns, when combined with a robust SMS marketing platform offered by a reputed SMS platform provider like Route Mobile , you can explore more nuanced and deep behavioural data on your target audience.
Turning this into valuable insights will give your business a competitive advantage, enabling it to optimise its performance and refine regularly.
Suggested Read: 10 Essential Metrics for Measuring the Impact of Promotional SMS Campaigns
Low Competition As Compared To Other Marketing Methods
Unfortunately, despite such exceptional benefits, the majority of businesses aren’t leveraging SMS for marketing.
Fortunately, this makes the marketing medium much less crowded as compared to others. So, businesses will see remarkably less competition to gain customers’ attention as you might struggle with other marketing ways.
Offer Customisation, Personalisation, and Segmentation
SMS marketing is among the top marketing channels favoured for tailoring messages based on customer preferences, personalities, and interests.
With advanced A2P messaging and seamless API integration, service providers like Route Mobile offer a comprehensive range of tools and features for segmentation and personalisation based on data analytics.
Why Choose SMS Platform Providers
Providing Data Centralisation Platform
SMS platform providers offer a dedicated solution for a centralised platform to manage and automate SMS campaigns.
It offers the team members and employees better oversight, fewer knowledge gaps, accessible reference information, and performance monitoring.
Offering Automation For Your SMS Campaigns
SMS service providers offer SMS API to help businesses and their programmers utilise the automation for SMS campaigns.
They allow companies to send bulk messages to large segmented groups of targeted and personalised prospects.
This not only saves time, effort, resources, and money but aids in scaling business through automation.
Capable To Scale With Business
SMS service providers have the capability to scale with your business. Even better, they help companies to scale through their ability to handle growing capacity over time.
A reputed SMS service provider hosts elaborate infrastructure, experts, and bandwidth, allowing businesses to capitalise on them.
So companies can scale with ultimate smoothness and transparency without any operational hiccups that leave a terrible taste of customer experience.
Equip Your Business For A More Professional Approach
SMS service providers ensure businesses have a much more professional approach when sending business text messages regarding sender profile, security, timing and other
factors involved in sending business messages.Also, a reputed cloud communication company like Route Mobile offers sender verification, verified messages , and using 10DLC, toll-free, or other types of professional
business phone numbers.This helps build trust and credibility for recipients and increases the likelihood of opening and engaging with the messages.
Providing Seamless Integration
To empower SMS marketing to its fullest potential, businesses must include them in a larger marketing play. It has to be part of an omnichannel marketing approach.
SMS service providers offer seamless integration with various tech stacks using APIs, webhooks, and other aspects.
They integrate SMS into your current workflows and your omnichannel strategy to deliver a cohesive and consistent customer experience.
Due to this seamless integration, syncing, data centralisation, and segmentation become easier and simpler across various channels.
Allows Segmentation For Specific Targeting
An ideal SMS service provider offers advanced segmentation capabilities.
Businesses can target specific groups of customers based on interest, location, demographics, and several factors and send personalised messages.
This helps increase the effectiveness of every SMS sent to prospects or customers.
Offering Detailed Analytics & Reports
Businesses with advanced detailed analytics and reports can track the performance of SMS campaigns.
They can see who’s received messages and how many people opened them, engaged with them, and responded.
It helps companies measure the results of their campaigns, try different strategies, figure out what works, refine, and adapt accordingly.
Ensuring Compliance & Security
A top SMS platform provider will help businesses with regulations and legal frameworks like GDPR. Companies must comply with legal standards to build customer trust and reliability.
Conclusion
To harness the true potential of SMS, businesses are required to integrate SMS marketing into their omnichannel marketing strategy.
SMS service providers offer robust infrastructure, a comprehensive suite of features, and years of industry experience to equip businesses to scale, exponentially grow, and optimise their marketing strategy this year.
Route Mobile is a leading cloud communication platform offering a wide spectrum of SMS marketing services. Contact our experts to get started today!
FAQs
What SMS Platform Service Provider Offers To Businesses?
SMS platform service provider offers automation, broadcasting, personalisation, segmentation, analytics, integration, and many other messaging and marketing solutions.
What To Look For An Ideal SMS Platform Service Provider?
Some must-have features for an ideal SMS platform service provider are compliance, security, features, analytics, capability to scale, and integration.
What Features Make An SMS Platform Service Provider Stand Out?
Businesses must look for SMS platform service providers that are utilising the future trends of SMS marketing, including AI-powered personalisation, integration with other communication channels, and Rich Communication Services (RCS).
