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WhatsApp is one of the most popular instant messaging applications in over 180 countries. With access to billions of users, the platform offers leverage to businesses to connect with their customers.
The platform makes it easier for businesses to send direct messages to their targeted customers, cutting down any possible risks or communication errors. Since the communication has a direct and personal touch, there is a higher chance of trusting the brand and developing loyalty.
For example, if you are looking for a way to communicate with your potential customers, you can use WhatsApp to send flash sales, targeted discounts, or personalised offers, which are not as effective on any other platform.
Well, to understand in detail how to make your WhatsApp marketing top-notch, here is everything for you to explore!
How WhatsApp Marketing Helps Businesses?
To understand it better, here is a scenario for you to consider: your customers visit your business’s website. They have added the products to the cart and filled in all the details.
But for some reason, maybe a last-minute important call or any other work made them leave the page. Here, they forget to continue with the items. It’s primarily an issue for online cart abandonment, as the rate has crossed more than 70%.
As a business, what solution do you believe is effective? Does sending them a message on WhatsApp for follow-up sound beneficial for your marketing? Well, it is indeed an ideal platform, offering more possibilities than just informing.
The app is best utilised to supplement businesses’ existing marketing strategies, boosting and making their customers feel connected and valued.
It includes utilising WhatsApp for business features to deliver messages to targeted customers, provide customer support, and drive better engagement for more sales.
Also, the brands can create their own group chats, including the customers, to keep them updated, share exclusive offers, or make them feel a part of the family.
As much as having a proper strategy is crucial, consider opting for a provider like RouteMobile’s WhatsApp Business Platform, which offers ease of integration of your business and WhatsApp.
Get yourself extending support leverage from seamless communication on a global level with your customers.
What Are The Benefits Of WhatsApp Marketing?
WhatsApp marketing is ideally suitable for all types of businesses, especially if they are dealing with a high volume of customer inquiries and slow response rate issues.
As per a Statista study, 15% of customers expect to have an immediate response in order to continue the business with a brand. This makes using WhatsApp a more personal, quick, and convenient solution.
Beside this, here are some of the benefits that you can consider:
- WhatsApp witnesses two billion active users in a month. This offers a massive reach for businesses to turn their marketing suitable for revenue goals and captivate users.
- WhatsApp marketing has an impressive open rate of 98%, making it suitable for businesses to engage directly. A high open rate contributes to the willingness to participate actively, leading to more engagement in your business.
- The platform offers to connect with the audience, offering a space where people are already comfortable and one-to-one communication. Your business gets the opportunity to tap into a genuine, direct, personal, and individual connection.
- WhatsApp has a bulk broadcast, giving it an edge over other platforms. Even though the free version has its limitations, it can send over 256 contacts, whereas the paid one can send unlimited messages.
- This also provides one platform for communication without requiring switching to any other application, making customer support better and more engaging.
Also Read: Exploring New WhatsApp Business Marketing Features & Templates
Steps To Create A Winning WhatsApp Marketing
A well-planned marketing strategy can help the business impact its overall approach.
Here are the steps for you to follow :
Step 1: Find The Goals & Objectives
To make your WhatsApp marketing strategy effective, start with a clear idea about the goals and objectives. Setting goals and objectives can help you understand what measures you are using for success.
You can start by finding the purpose of the campaign. Are you looking for more brand awareness or to drive traffic to your website?
Once you have it set, break your goals into an objective that can be measured.
Step 2: Define Who Is Your Audience
Next, you need to understand the audience you are targeting in order to create content that resonates with them. It’s a crucial step for ensuring the WhatsApp marketing strategy works to its best.
To find the audience, you can consider the pointers like :
- Know about why people are using your service or product.
- Pick the primary requirements or your audience’s needs.
- Consider their pain points and challenges that your business can help with.
- You should have an overall understanding of what results your products can bring.
Step 3: Get Your Contact List Ready
Create a list of contacts for your WhatsApp marketing. This includes those customers who have shared their interest or have consented to hear from you.
To get more people interested, here are a few ways :
- To encourage more people, you can use incentives like exclusive offers or discounts to get more numbers for the opt-in list.
- You can integrate your WhatsApp to your website’s product page or homepage, where visitors can subscribe.
- Consider using your brand presence on different platforms where you can add a subscription form for your customers.
- Email marketing is another beneficial way to get more people to subscribe to WhatsApp updates.
Step 4: Get Key Use Cases & Content Types
Next, determine the key use cases. Consider the current market strategy and funnel to know where you are planning to use this.
Based on this, identifying the message includes :
- CTA buttons for quick replies
- Product catalogues or recommendations
- Maps for sharing the location services
- Messages for sharing past orders or booking new ones
- Creating messages for automated greetings.
Start with engaging content, which will be a pillar of your WhatsApp marketing.
Keep in mind that you should tailor your content to WhatsApp, which means it should be interactive, friendly, and informative.
WhatsApp is an app that allows you to connect with them more comfortably. However, make sure not to bombard them with tons of text.
You can consider adding pictures, emojis, videos, and more to make it interesting.
Also Read: Mastering WhatsApp Strategies For Businesses
Read More: Working Knowledge Of WhatsApp APIs: On-Premise & Cloud
Top Strategies For WhatsApp Marketing
As per Statista, the total spending of a business on WhatsApp is expected to be around 3.6 billion US dollars.
This showcases the growing awareness of businesses using the platform for their objectives and connecting to the audience.
As a business yourself, having leverage is always going to help you stand out in the competitive market.
Here is the list of strategies to align your WhatsApp marketing with your goals while respecting your customer’s choices and private space while adding value!
Personalisation Is Always In The Trend
The key to standing out in the competition is always going to be providing personalised content. When your customers receive a message tailored for them, they feel connected emotionally, leading to better customer experience and loyalty.
Seek Opt-In And Opt-Out
Make sure you seek consent from the customers to send their promotional messages by sending them opt-in text first. Also, mention every time in your texts how to unsubscribe from receiving promotional messages from your brand. This will improve your customer engagement rate.
Run Click-To WhatsApp Ads
Businesses should utilise Click-to WhatsApp Ads (CTWA) to drive traffic directly to their WhatsApp Business profile; use it for retargeting, attracting and retaining customers, promote special discounts or new products.
Leverage transactional Messages
Send transactional messages to notify customers about their order details, confirmations, bookings, reminders, transaction details, etc, to inform and engage with customers, improving their customer satisfaction.
Integrate Payment Directly To WhatsApp
To make the shopping experience feel comfortable and easy, consider integrating your UPI platform, including credit or debit card, net banking, and QR scan to your WhatsApp Pay. This streamlines the process within the app, reducing drop-offs and increasing engagement.
Conclusion
WhatsApp Marketing for Businesses is a powerful, wide-reaching, direct communication platform.
From creating a meaningful connection to adding value to make the customer feel special, loyal, and well-connected, the platform indeed has tons of benefits for a business.
The platform actively increases DAUs by 4% and ensures more brand exposure. Besides being an effective solution, look for migration and use it to save yourself from hassle and time waste.
We at Route Mobile are a leading cloud-communication software provider, providing a one-stop solution with our WhatsApp business API solution, which includes embedded signup, AI-powered chatbot, categories for product display, and more.
To get started with WhatsApp marketing for business, contact our experts today!
FAQs
How Do You Create Ads Using WhatsApp Business?
You can leverage this by creating ads on WhatsApp business. Go to the advertised getting started.
From there, choose what you are planning to advertise and then include all the information besides fixing the daily budget, audience, and duration. After reviewing, you are all set to launch your ad to promote the business.
Is WhatsApp Marketing Beneficial for Small Businesses?
WhatsApp marketing is ideal for all business ranges, from small to large, as the platform is a potent tool for reaching and engaging customers.
Their features make it perfect for communicating in real-time, making it personal and more direct.
Can You Send Promotional Content To Anyone On WhatsApp?
WhatsApp has strict rules against promotional content and business guidelines. This is to prevent spam while protecting privacy. However, the business can only send promotional content to those who have consented.
