Almost every individual opens messages a business sends them though their chances of reading emails are just 20%. The vast difference in the rate of opening messages and emails shows how retail businesses can multiply their revenue, customer base and success through something as easy as Two-Way Messaging.
The technique refers to an SMS service that enables organizations to send and receive text messages while allowing customers to respond. Either a short code or a long number can be used to send a Two-Way SMS through a messaging platform upon using APIs to reach huge customer traffic effectively.
In an age where everyone is thirsty for customers’ attention, Two-Way Messaging works wonders to get that attention. When customers know they will be heard, their inclination towards a business grows on its own. Considering these perks, let us discover more reasons that make Two-Way Messaging rewarding for retailers.
Two-Way Messaging helps to establish trust and harmony with customers. A one-on-one conversation with them increases their chances of developing faith in a retail business. The possibilities increase when needs and concerns are addressed on time. Also, the timely conversation doesn’t require customers to email or call a business, which also allows the retailer to save time and utilize it to focus on other priorities.
Reduced Operational Expenses
Two-Way Messaging eliminates the need for an exclusive call centre and has an average CTR of around 80%. Both these factors help businesses to enjoy huge savings. Also, for the same type of question, the same messages can be sent repeatedly, which decreases the time as well as the effort required for communication, which again helps to bring down costs.
Responding via Automation
There’s nothing more harmful to a business than keeping customers waiting, as customers don’t mind leaving such businesses almost immediately. This problem is best served with Two-Way Messaging. While customers can easily raise their concerns and ask questions, businesses get to reply instantly with automation. Usual concerns regarding business hours, range of products and services, business location, etc., are easy to respond to without making customers wait.
By encouraging customers to sign-up for messages and promotions, subscribe to the newsletter and share questions about products and services, collecting customer leads turns out easy and helps big time. Another way to generate leads is by running referral programs, flash sales, wishlist reminders, abandoned cart recovery notifications, etc. Implement these suggestions in the right way and see a sudden jump in excellent leads.
Time and labor can be saved to a great extent upon utilization of Two-Way Messaging via automation. This also makes room for retailers to deal with important matters and focus on them in a better way. By spending more time on crucial tasks such as marketing efforts, the return on investment can be enhanced. Also, Two-Way Messaging is cost-efficient in comparison to other marketing ways. When this is merged with the excellent open rate of messages, ROI goes up.
When a customer sends a message to a business, the business can impress them then and there by replying in a friendly and personalized way. By making the customer feel comfortable, a business can deepen the connection and earn loyalty forever. Personalized communication also works because it gets easy to appear to potential customers like a human-oriented company. This also encourages the customer to make the business a permanent destination for their needs.
Business text messages are an easy way to connect with existing customers. By asking them questions related to their whole experience with the business, what suggestions they have and, what other products and services they expect, how much they rate a business on a scale of 1-10, detailed feedback can be taken to improve things and delight customers better.
Customer interaction can be started and maintained using follow-up communications related to item restocks, new arrivals, cart abandonment reminders and 24/7 access to customer care support. All this helps to attend to customers on time and consistently throughout the sales funnel.
Attracting new customers is possible with retail text message marketing. After accumulating SMS opt-ins, a number of SMS sales campaigns can be sent to first-time buyers. If the approach is well-thought, these new customers will transform into permanent customers.
To keep the interest of customers intact and make them feel entertained, polls and text-to-win sweepstakes are highly recommended. With increased engagement comes increased sales. Incorporating a customer service bot that activates when a customer sends a message, clicks a button on the app/website to send a message or scans a QR code are ways to benefit by advancing the overall digital customer experience.