Short message service (SMS) is one of the most useful inventions of the 20th century, because of which communication has become much easier and faster than ever before. Today, most of the consumers prefer to have a conversation with the brands via SMS and that’s why the SMS open rates are as high as 98% compared to other communication channels. The ‘Home-delivery’ trend during COVID-19 pandemic had a significant impact on SMS marketing, which eventually resulted in enterprises adopting SMS marketing to reach their target audience who are increasingly inclined to engage with mobile outreach.
Here are the TOP 3 trends for 2022 and beyond that will help you improve and increase the effectiveness of SMS in your marketing communication strategy:
Transactional SMS Updates for Cross-Selling:
Today, more consumers are opting into SMS to receive purchase/order updates and with this text messages let companies provide instant value through transaction updates regarding the purchase order such as confirmation and shipping/delivery notifications. And with this, it gives brands an “in” to cross-sell and up-sell for future orders while customers are already engaged.
Automatic replies are not a new concept; we were introduced to it years back. But using it in a correct way is something not everyone is aware of. Auto-Reply text is one of the most efficient ways that help big and small brands save time and provide a valuable communication channel that informs and assures your customers when you’re not able to respond. It is one of the most effective marketing tools that keeps your customers engaged 24X7 and helps you build a loyal customer base.
SMS can be used as triggers for rich media campaigns. Once the bulk SMS campaigns are triggered, the next step brands need to take is to study the insights and stats of the performance. Enterprises can then use these details to plan and strategize its next marketing move and reach out to the right audience to get more attention and traction.
Cloud communication platform service providers help enterprises to engage its existing and potential audience by offering detailed and real-time data analytics like number of messages delivered, timestamps, the status of the message, the read/unread rate, geolocation, and much more and support brands to build next strategy to gain more audience and improve sales.
Well, in nutshell, it is crucial for businesses to keep evolving their strategy by capitalizing on the latest in SMS marketing trend.
Since SMS is a great and a convenient way to grab customers’ attention and with an easy integration of SMS marketing with other communication channels like E-mailers, Route SMS for CRM platforms or enhanced business messaging solutions, any brand can send a text message as a reminder or follow-up for customers to open their emails. Usually, these reminders increase email open rates too.
Now, it is pretty evident that the SMS marketing trends highlight text messages as increasingly popular and are poised to continue.
With this, it is safe to say that your SMS marketing strategy is one pillar of your company’s overall marketing and sales objectives.
Route Mobile’s Messaging and other communication solutions includes tools/features that help brands reach their target audience on their preferred mobile channels.