The number of mobile phone users surpasses six billion and is forecasted to grow by several hundred million in the next few years. More people with mobile phones indicates that more purchases are made using phones and increasing the mobile commerce market share. As even the eCommerce industry is growing faster than ever, investing in an SMS marketing strategy can help you deliver better results.
SMS has a 98% open rate it is obvious that it is one of the most effective and reliable communication channels. While communicating via SMS message needs to be clear and concise as it has 160 characters limit to shine, so make the most of it. When the SMS content is right it becomes effective to grab customer’s attention and actionable.
From the above statistics, it’s no denial that the eCommerce industry should use texting for all business communications. SMS marketing works well for customer service to marketing and even for internal operations. SMS can be used to answer product-related questions in real-time to send flash sales updates.
Now let’s talk about five strategies to scale up your eCommerce sales with SMS marketing:
As the popular adage goes, ‘You only get one chance to make a first impression’, it’s pivotal to have a front foot on the welcome messages. For any successful SMS campaigns, they should be able to recognize you on the first go. Compose a personalized opening message for your customer which can add value when you reach out to them. Once your customer is onboarded you can send some exclusive discounts, free downloads, coupon codes, and many more to add a lifetime value.
To build customer relations an eCommerce brand can purchase updates via SMS. Brands can send out updates on orders received, shipped, delivered with a tracking code link embedded in the message. This gives visibility of their order status and keeps them informed about the shipping status. Customers expect super-relevant informed updates from brands and such updates can surely enrich the customer experience.
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Limited time promos:
During flash sales, seasoned, deal of the day, or time-based promotions eCommerce brands can send out SMS marketing campaigns to create urgency. The text in the message can include the link directed to the website and should also specify the time of the sale. For instance, if your deal of the day starts at 10 am and ends within 2hrs, the brand should send a message before the sale starts. If it’s a customer’s birthday you can send a special personalized offer for them which can indulge them to shop.
Cart abandoned updates:
The usual rate of cart abandonment that every eCommerce brand faces is on average 60-70% and it’s one of the major issues they face during the buying process. Reasons for cart abandonment may vary from buyer to buyer as one might find higher shipping costs, lengthy check-out process, and many more. In order to make your customers purchase the product which is already in the shopping cart, eCommerce brands can share send reminders via SMS. For instance, brands can send messages if there is any price drop in the product so that customers don’t miss out on an opportunity of a great deal and entice them to buy.
Customers value the quality of service you provide. Post-purchase updates also include customer feedbacks, customer surveys which are critical for every business. It is one of the easiest ways to capture feedback from customers as they can immediately share their views on the products. As with the increased speed of feedbacks, brands can implement the suggested changes and implement new strategies at the earliest.
The benefit of SMS marketing is immense and it’s an ideal opportunity to connect with your customers. It is a key for eCommerce brands as customers simply tap a link and make a purchase within a just few minutes. It’s your time to create an impactful SMS campaign that drives conversion and strengthens your relationship with your customers.
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