Communication via text messages has always been a big part of our lives as professionals, individuals, and, yes, even consumers. Think about this, how many people do you know who do not check their messages at all or do not use messaging as their communication tool? You are likely to be able to count these people on your fingertips.
Nowadays, marketers put a lot of emphasis on new marketing strategies and modern communication tools in order to reach their customers. However, your modern communication methods shouldn’t divert your attention away from one of the oldest and yet most effective communication channels — SMS.
Here is a list of SMS marketing best practices that you should consider to improve your customer communication and retention.
Opt for Permission-Based Marketing
Building trust and engagement through permission-based SMS marketing begins with offering the consumer a clear choice to opt in via an online form, or contest entries. This SMS marketing practice is more akin to a customer-centric strategy in which the customer is an active participant rather than a passive recipient. It eventually makes your marketing lists extremely concentrated, as they only include people who intend to patronize your business on a regular basis.
With so much noise and content being directed at customers and overwhelming them on a daily basis, marketers need to earn their attention. After getting the permission, you must not bore your audience with lengthy texts; instead, you must create smart, engaging and concise messages in which you ‘write less, say more.’
In a nutshell, getting right to the point and telling customers exactly what they need to know while keeping it simple to read, benefits both the customer and the business.
Choose the Right SMS Provider
Last but definitely not least- choosing the correct SMS provider or a platform is one of the most crucial decisions every brand has to make. Select a provider who offers both worldwide and local assistance and supports your brand with a platform that offers the capability to expand as your business grows. In other terms, your provider should be able to deliver your communications to your target audience at the appropriate time zone.
So, make a wise decision to ensure a high level of uptime with minimal room for error. Choose a service provider that offers a variety of CRM connections for your platform to eliminate several application and infrastructure issues.
Today, SMS boasts open rates as high as 98%. As a result, it’s no surprise that SMS marketing is growing in popularity and acceptance among modern consumers.
To keep up with this, Route Mobile has launched Route Mobile SMS App- an easy plug and play solution enabling Salesforce users to connect with the global audience in minutes and help them elevate their customer journey through intelligent routing and effective CRM integration. Click here to take a walk through the entire app journey.